The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab™ and Mastering™ platforms exist for each title, and registrations a
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab™ and Mastering™ platforms exist for each title, and registrations a
Books a la Carte are unbound, three-hole-punch versions of the textbook. This lower cost option is easy to transport and comes with same access code or media that would be packaged with the bound book
This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value–this format costs significantly less t
For freshman/sophomore, 2-semester or 2–3 quarter courses in Finite Math & Applied Calculus or Mathematics for Business. A strong foundation and logical progression through finit
Note: You are purchasing a standalone product; MyMathLab does not come packaged with this content. If you would like to purchase both the physical text and MyMathLab, search for ISBN-10: 0321935446 /I
