This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic posi
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic posi
"This practical book explores the position of HR, asking pivotal questions such as: does making HR a separate business function still make sense? Should HR return to a narrower personnel role? Should
This book brings together world-class experts in HR Management to work with top HR directors to overcome the most pressing issues facing senior HR specialists today. The book captures the dual edged c
