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2016年以前 (7)
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作者

Theodore E. Brown/ H. Eugene Lemay/ Bruce E. Bursten/ Catherine Murphy/ Patrick Woodward (7)
Patrick E. Murphy/ Gene R. Laczniak/ Fiona Harris (2)
Patrick E. Murphy、Gene R. Laczniak and Andrea Prothero (2)
Eric Dunning (EDT)/ Patrick Murphy (EDT)/ Ivan Waddington (EDT)/ Antonios E. Astrinakis (EDT) (1)
N. Craig Smith (EDT)/ Patrick E. Murphy (EDT) (1)
Patrick E. Murphy (EDT)/ Gene R. Laczniak (EDT)/ Norman E. Bowie (EDT)/ Thomas A. Klein (EDT) (1)
Patrick E. Murphy (EDT)/ John F. Sherry (EDT) (1)
Patrick E. Murphy (EDT)/ John F. Sherry Jr. (EDT) (1)
Theodore E. Brown,H. Eugene LeMay,Bruce E. Bursten,Catherine Murphy,Patrick Woodward,Matthew E. Stoltzfus,Roxy Wilson (1)
出版社/品牌

Pearson College Div (8)
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作者:N. Craig Smith (EDT); Patrick E. Murphy (EDT)  出版社:SAGE Publications UK  出版日:2012/09/28 裝訂:精裝
The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a ma
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作者:Patrick E. Murphy; Gene R. Laczniak and Andrea Prothero  出版社:Routledge UK  出版日:2012/02/07 裝訂:精裝
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marke
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02-25006600[分機130、131]。
Ethics in Marketing:International Cases
90折
作者:Patrick E. Murphy; Gene R. Laczniak and Andrea Prothero  出版社:Routledge UK  出版日:2012/02/07 裝訂:平裝
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marke
無庫存,下單後進貨(到貨天數約45-60天)
定價:2534 元, 優惠價:9 2281
作者:Patrick E. Murphy; Gene R. Laczniak; Fiona Harris  出版社:Routledge  出版日:2016/12/20 裝訂:精裝
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marke
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02-25006600[分機130、131]。
Ethics in Marketing ─ International cases and perspectives
90折
作者:Patrick E. Murphy; Gene R. Laczniak; Fiona Harris  出版社:Routledge UK  出版日:2016/12/20 裝訂:平裝
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marke
無庫存,下單後進貨(到貨天數約45-60天)
定價:3539 元, 優惠價:9 3185
Marketing and the Common Good ― Essays from Notre Dame on Societal Impact
90折
作者:Patrick E. Murphy (EDT); John F. Sherry (EDT)  出版社:Taylor & Francis  出版日:2014/06/05 裝訂:平裝
Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for mar
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定價:3239 元, 優惠價:9 2915
作者:Patrick E. Murphy (EDT); John F. Sherry Jr. (EDT)  出版社:Taylor & Francis  出版日:2013/07/23 裝訂:精裝
Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for mar
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02-25006600[分機130、131]。
作者:Theodore E. Brown; H. Eugene Lemay; Bruce E. Bursten; Catherine Murphy; Patrick Woodward  出版社:Pearson College Div  出版日:2017/01/23 裝訂:精裝
Normal 0 false false false EN-US X-NONE X-NONE NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products ex
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02-25006600[分機130、131]。
作者:Theodore E. Brown; H. Eugene Lemay; Bruce E. Bursten; Catherine Murphy; Patrick Woodward  出版社:Pearson College Div  出版日:2017/01/12 裝訂:精裝
The trusted, innovative, calibrated leader–now tightly–integrated with MasteringChemistry®. Unrivaled problems, notable scientific accuracy and currency, and remarkable clarity have madeChemistry: The
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作者:Theodore E. Brown; H. Eugene Lemay; Bruce E. Bursten; Catherine Murphy; Patrick Woodward  出版社:Pearson College Div  出版日:2017/01/23 裝訂:精裝
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value; this format costs significantly
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02-25006600[分機130、131]。
作者:Theodore E. Brown; H. Eugene Lemay; Bruce E. Bursten; Catherine Murphy; Patrick Woodward  出版社:Pearson College Div  出版日:2017/01/13 裝訂:精裝
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value; this format costs significantly
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
作者:Theodore E. Brown; H. Eugene Lemay; Bruce E. Bursten; Catherine Murphy; Patrick Woodward  出版社:Pearson College Div  出版日:2017/04/10 裝訂:平裝
This guide assists students through the text material with chapter overviews, learning objectives, a review of key terms, as well as self tests with answers and explanations. This student guide also f
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02-25006600[分機130、131]。
作者:Theodore E. Brown; H. Eugene Lemay; Bruce E. Bursten; Catherine Murphy; Patrick Woodward  出版社:Pearson College Div  出版日:2017/07/10 裝訂:平裝
Prepared by John H. Nelson and Kenneth C. Kemp, both of the University of Nevada, this manual contains finely tuned experiments chosen to introduce students to basic lab techniques and to illustrate c
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作者:Theodore E. Brown; H. Eugene Lemay; Bruce E. Bursten; Catherine Murphy; Patrick Woodward  出版社:Pearson College Div  出版日:2017/04/06 裝訂:平裝
Full solutions to all of the red-numbered exercises in the text are provided.
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This book examines, discusses and provides guidance on ethical issues facing marketing practitioners. It begins with an examination of the major ethical theories and applies them in a marketing contex
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作者:Eric Dunning (EDT); Patrick Murphy (EDT); Ivan Waddington (EDT); Antonios E. Astrinakis (EDT)  出版社:Dufour Editions  出版日:2002/10/01 裝訂:平裝
無庫存,下單後進貨(到貨天數約30-45天)
定價:2398 元, 優惠價:1 2398

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