This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a co
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide.The 6-volume WIEM provides scholars and professionals with an intern
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the
The Legends in Strategic Marketing series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field of Strategic Marketing. While Strategic Marketing is
For eleven-year-old Gopal and his family, life in their rural Indian village is over: We stay, we starve, his baba has warned. With the darkness of night as cover, they flee to the big city of Mumbai
Ba slipped the gold bangles from my wrists. The gold ones were plain so I didn't mind taking them off, but I loved wearing my milk-glass bangles and the lakkh bracelets. "A widow ca
Lovable, distractable Nina Soni and her friends and family return in another entertaining tale of big plans gone awry and amusing solutions with unexpected consequences. A long weekend and lots of snow sounds like a recipe for super-special fun to Nina. Best friend Jay is going skiing with his cousins, which is a little disappointing, but some family friends are going to visit and they've got two kids right about the ages of Nina and little sister Kavita. When Nina notices a strange car stopping at the house of neighbors she knows are out of town, she decides that it's time to be a Snow Spy--complete with a Snow Spy Snow Fort, to be built by Nina, Kavita, and new friends Priya and Nayan. Maybe together they can keep an eye on the neighborhood and figure out what MP (Mystery Person) is up to.
