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共21筆商品，1/2頁

95折

Expanding Disciplinary Space: On the Potential of Critical Marketing

作者：Brownlie; Douglas; Hewer; Paul; Tadajewski; Mark 出版社：PBKTYFRL 出版日：2024/10/14 裝訂：平裝

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定價：2599 元，優惠價：95 2469

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Critical Marketing - Issues In Contemporary Marketing

作者：Tadajewski 出版社：John Wiley & Sons Inc 出版日：2008/03/20 裝訂：精裝

Marketing is central to our everyday lives, and as an academic subject its popularity has been steadily growing for the last thirty years. During time, it has become increasingly fashionable to gestur

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定價：2506 元，優惠價：9 2255

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Critical Marketing - Issues In Contemporary Marketing

作者：Tadajewski 出版社：John Wiley & Sons Inc 出版日：2008/03/20 裝訂：平裝

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a criti

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定價：3266 元，優惠價：9 2939

Marine Macrophytes As Foundation Species

作者：Mark Tadajewski; D.G. Brian Jones 出版社：Productivity Press 出版日：2016/06/04 裝訂：精裝

Marine macrophytes (macroalgae, seagrasses, and mangroves) comprise thousands of species distributed in shallow water areas along the world’s coastlines. They play a key role in marine ecosystems rega

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The Role of Contradictions in Spinoza's Philosophy ─ The God-intoxicated Heretic

作者：D.G. Brian Jones; Mark Tadajewski 出版社：Routledge UK 出版日：2016/02/05 裝訂：精裝

Spinoza is commonly perceived as the great metaphysician of coherence. The Euclidean manner in which he presented his philosophy in theEthics has led readers to assume they are facing a strict and con

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International Perspectives of Marketing Theory

作者：Mark Tadajewski (EDT); Robert Cluley (EDT) 出版社：SAGE Publications UK 出版日：2013/12/27 裝訂：精裝

This four-volume major work brings together the key articles on marketing theory, with a distinctive focus on international developments in the field.

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Critical Marketing Studies

作者：Mark Tadajewski (EDT); Pauline Maclaran (EDT) 出版社：SAGE Publications UK 出版日：2009/05/07 裝訂：精裝

This major reference collection, Critical Marketing Studies, directs its attention to highlighting how marketing as academic discipline and practical endeavour have developed and continue to change.

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New Directions in Critical Marketing Studies

作者：Mark Tadajewski (EDT); Robert Cluley (EDT) 出版社：SAGE Publications UK 出版日：2013/10/16 裝訂：精裝

The four-volume collection speaks to important emerging trends in the field of critical marketing; specifically with regard to the connections between critical marketing, contemporary theories of emot

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The Routledge Companion to Marketing History

作者：Tadajewski; Mark; Jones; D. G. Brian 出版社：PBKTYFRL 出版日：2019/12/12 裝訂：平裝

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定價：2639 元，優惠價：1 2639

10.

Foundations of Marketing Thought

作者：D.G. Brian Jones and Mark Tadajewski 出版社：Routledge UK 出版日：2017/12/11 裝訂：精裝

The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book te

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11.

Philosophy of Marketing

作者：Mark Tadajewski (EDT); John O'Shaughnessy (EDT); Michael Hyman (EDT) 出版社：SAGE Publications UK 出版日：2013/12/26 裝訂：精裝

This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for the

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12.

Expanding Disciplinary Space ― On the Potential of Critical Marketing

作者：Douglas Brownlie (EDT); Paul Hewer (EDT); Mark Tadajewski (EDT) 出版社：Taylor & Francis 出版日：2013/05/17 裝訂：精裝

Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical m

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Historical Research in Marketing Management

90折

13.

Historical Research in Marketing Management

作者：Mark Tadajewski (EDT); D. G. Brian Jones (EDT) 出版社：Routledge 出版日：2018/09/15 裝訂：平裝

This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical res

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定價：2248 元，優惠價：9 2023

The Routledge Companion to Critical Marketing

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14.

The Routledge Companion to Critical Marketing

作者：Tadajewski; Mark; Higgins; Matthew; Denegri-Knott; Janice; Varman; Rohit 出版社：PBKTYFRL 出版日：2020/09/30 裝訂：平裝

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定價：3299 元，優惠價：1 3299

Key Concepts in Critical Management Studies

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15.

Key Concepts in Critical Management Studies

作者：Mark Tadajewski (EDT); Pauline Maclaran (EDT); Elizabeth Parsons (EDT); Martin Parker (EDT) 出版社：SAGE Publications UK 出版日：2011/03/04 裝訂：平裝

Tadajewski (marketing, U. of Strathclyde, UK) et al. define 51 concepts in critical management studies for students, such as accountability, business ethics, class, consumer culture, critical accounti

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定價：3422 元，優惠價：1 3422

16.

Macromarketing - A Global Focus: Marketing Systems, Societal Development, Equity & Poverty

作者：Stanley J. Shapiro (EDT); Mark Tadajewski (EDT); Clifford J. Shultz II (EDT) 出版社：SAGE Publications UK 出版日：2009/09/10 裝訂：精裝

This four-volume set is the only authoritative collection of the most important writing published in the field. It surveys the history of the discipline, before pushing the boundaries of macromarketi

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90折

17.

The Sage Handbook of Marketing Theory

作者：Pauline Maclaran (EDT); Michael Saren (EDT); Barbara Stern (EDT); Mark Tadajewski (EDT) 出版社：SAGE Publications UK 出版日：2009/12/22 裝訂：平裝

This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketi

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定價：3320 元，優惠價：9 2988

18.

The Sage Handbook of Marketing Theory

作者：Pauline Maclaran (EDT); Michael Saren (EDT); Barbara Stern (EDT); Mark Tadajewski (EDT) 出版社：SAGE Publications UK 出版日：2009/12/22 裝訂：精裝

This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. Th

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19.

Key Concepts in Critical Management Studies

作者：Mark Tadajewski (EDT); Pauline Maclaran (EDT); Elizabeth Parsons (EDT); Martin Parker (EDT) 出版社：SAGE Publications UK 出版日：2011/03/04 裝訂：精裝

Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies explores the essential concepts used within the field today. Specially edited and written by a range of i

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20.

The Routledge Companion to Critical Marketing

作者：Mark Tadajewski (EDT); Matthew Higgins (EDT); Janice Denegri-Knott (EDT); Rohit Varman (EDT) 出版社：Taylor & Francis 出版日：2018/09/27 裝訂：精裝

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising star

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Expanding Disciplinary Space: On the Potential of Critical Marketing

Critical Marketing - Issues In Contemporary Marketing

Critical Marketing - Issues In Contemporary Marketing

Marine Macrophytes As Foundation Species

The Role of Contradictions in Spinoza's Philosophy ─ The God-intoxicated Heretic

International Perspectives of Marketing Theory

Critical Marketing Studies

New Directions in Critical Marketing Studies

The Routledge Companion to Marketing History

Foundations of Marketing Thought

Philosophy of Marketing

Expanding Disciplinary Space ― On the Potential of Critical Marketing

Historical Research in Marketing Management

The Routledge Companion to Critical Marketing

Key Concepts in Critical Management Studies

Macromarketing - A Global Focus: Marketing Systems, Societal Development, Equity & Poverty

The Sage Handbook of Marketing Theory

The Sage Handbook of Marketing Theory

Key Concepts in Critical Management Studies

The Routledge Companion to Critical Marketing