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Spontaneous Confabulations
滿額折
作者:William Moriarty  出版社:Independently published  出版日:2021/05/07 裝訂:平裝
無庫存,下單後進貨(到貨天數約30-45天)
定價:720 元, 優惠價:1 720
作者:Sandra Moriarty; Nancy Mitchell; Charles Wood; William D Wells  出版社:Pearson College Div  出版日:2018/01/22 裝訂:平裝
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs si
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
作者:Sandra Moriarty; Nancy Mitchell; William D. Wells; Charles Wood  出版社:Pearson College Div  出版日:2018/01/22 裝訂:精裝
For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of c
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廣告學
95折
作者:Sandra Moriarty; Nancy Mitchell; Charles Wood; William Wells  出版社:華泰  出版日:2020/05/12 裝訂:平裝
一、全方位的「整合行銷傳播」思維整合行銷傳播的學理與實務運用,已經是現代行銷必備的基本條件。本書作者們即是以此思維撰寫,幫助讀者從閱讀中,培養全方位的「整合行銷傳播」觀念。二、強調「廣告」在「整合行銷傳播」中的關鍵角色「整合行銷傳播」已經是行銷的典範,但若沒有一個特別重要的火車頭產業帶頭衝刺,整個「整合行銷傳播」活動將無法發揮應有的綜效。而廣告正是「整合行銷傳播」活動的關鍵性火車頭。這也正是此書取
無庫存,下單後進貨(採購期約4~10個工作天)
定價:780 元, 優惠價:95 741
Advertising & IMC: Principles & Practice (GE)
95折
作者:Sandra Moriarty Nancy Mitchell William D. Wells Charles Wood  出版社:PEARSON  出版日:2019/01/10 裝訂:平裝
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and
無庫存,下單後進貨(採購期約4~10個工作天)
定價:1380 元, 優惠價:95 1311
作者:William J. Lillyman (EDT); Marilyn F. Moriarty (EDT); David J. Neuman (EDT)  出版社:Oxford Univ Pr on Demand  出版日:1994/02/17 裝訂:精裝
The third volume in the University of California Humanities Research Institute Series, this book brings together prominent literary theorists and architects to offer a variety of perspectives on the r
若需訂購本書,請電洽客服
02-25006600[分機130、131]。

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