This revision of ORGANIZATIONAL BEHAVIOR includes a renewed emphasis on the text's multifaceted approach, which is reflected in a new subtitle: SCIENCE, THE REAL WORLD, AND YOU. "Science" refers to ro
This book focuses on the challenges, tasks, processes and practices that managers in international companies are involved in all the time. It emphasizes the managerial processes and issues that manage
In direct contrast to most existing derivatives books which emphasize issues related to the pricing and hedging of derivatives and are intended more to train traders, not managers, this groundbreaking
The hallmark approach of this very successful market-leading text is its clear and concise treatment of international trade and finance theory illustrated with a wealth of contemporary issues and case
Provides a manager's or professional's solid introduction to accounting. Almost entirely rewritten, Diamond integrates decision-making and analysis within the context of a cash flow organization that
This new sales management text takes a practical, goal-oriented approach to teaching sales management skills and concepts, using the steps along the typical career path of the sales manager, from fiel
Ideal for management majors who plan to become HRM professionals, this highly accessible text presents a conceptual model of the field—placing HRM in the overall context of business management. Studen
The Ninth Edition of this bestselling introductory text features a completely up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and info
Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of cho
Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic mark
Advanced Financial Accounting, 10e is designed to serve either the undergraduate or graduate level of advanced accounting. It features logical structure and careful explanation of complex topics to en
A relationship management theme throughout the text teaches managers to guide salespeople in establishing and maintaining relationships with their customers. Separate chapters on international and tec
PEOPLE AT WORK, 5e focuses on the many psychological and social pressures that people experience when they interact with each other in the workplace. By focusing on the reader, the authors show how hu
In a provocative marriage of contemporary concerns and traditional ethics theory, Dr. Barton probes the ethical quagmire facing businesses today: embezzlement, race discrimination, sexual harassment,
Covers standard topics and demonstrates data analysis techniques used in all areas of business. The text includes examples along with case studies and exercises that aim to ensure real-life applicabil
Public Finance provides a modern treatment of public finance principles with an emphasis on policymaking and policy analysis. Using a variety of applications in the context of fiscal federalism, the t
Building on the flexible and balanced approach that has made this text a market leader, the new edition of Financial Accounting provides a strong real-world emphasis, integrates performance measuremen
PRINCIPLES OF ACCOUNTING continues to lead the market with balanced, flexible content supported by an array of integrated print and technology supplements. Designed for both majors and non-majors, the
Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource
