Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of
The best-selling authors of Made to Stick offer insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of
?Por que es tan dificil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas?El obstaculo principal es un conflicto intrinsico en el cerebro, nos dicen Chip y D
啟動變革 引領困難重重的變革行動 Switch How to Change Things When Change is Hard 你的理性喜歡變革並了解它的好處,你的感性卻抗拒變革,因為保持現狀比較容易。這樣的衝突不僅在你的大腦天天上演,也發生在你要說服或帶領的對象身上。深入理解其中運作,你會發現啟動變革其實有模式可循。