The How to Pass series of books aims to prepare candidates for the London Chamber of Commerce and Industry Examinations Board (LCCIEB) examinations. Each book in the series: ‧ is wr
Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores
In this exciting follow-up to their successful The Internet Report, Wall Street’s Mary Meeker and the technology team at Morgan Stanley offer a groundbreaking look at the hot new world of advertising
This is the breakthrough marketing strategy from the world's most innovative advertising agency. One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophi
Spurred by a newfound awareness of false advertising, Stink Moody becomes the proverbial kid in a candy store as his letter-writing campaign yields him heaps of free rewards.When Stink buys a mammoth
Powerful strategies for how to out-think the competition, from a great of the advertising worldTwo explorers are walking through the jungle.Suddenly they hear a tiger roar.One explorer sits down and t
Kick-start a Stink collection with a way-cool bind-up of his first two adventures.Get two times the Stink in one book! Featuring:Stink: The Incredible Shrinking KidShrink, shrank, shrunk! Every morning Judy measures Stink, and it’s always the same: three feet eight inches tall. Until, that is, the day the ruler reads a quarter-inch less. Can it be? Is Stink shrinking?Stink and the Incredible Super-Galactic JawbreakerSpurred by a newfound awareness of false advertising, Stink Moody becomes the proverbial kid in a candy store as his letter-writing campaign yields him heaps of rewards.
Sometimes the one you want is the one you least suspect...Accountant Samantha Ennis craves order and structure. As the bookkeeper at the boutique advertising agency she owns with her three best friend
"Audience: A must for designers, product manufacturers, product managers, purchasing managers, advertising professionals, and product designers looking for innovations and new concepts to create very
