Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and re
Part of the Greatest Hits series, this is an essential resource which utilizes a effective dual approach to mastering the best ideas of modern marketing: the first ten chapters give in-depth examinati
Praise for microMARKETING“Greg presents the greatest hits of social media marketing, a litany of stories designed to persuade you tostop demanding the web conform to your desire for mass—and instead r
Dakota Bombay prided himself on his Bond-like image--bad-guy killer by day, lady-killer by night. But his life gets both shaken and stirred by an irate grandmother demanding a marketing plan for the f
