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行為經濟學作為經濟學的一個分支，是適應實踐需要產生的一門新興邊緣學科。它將行為分析理論與經濟運行規律、心理學與經濟科學有機結合起來，發現了傳統經濟學模型中的錯誤或遺漏，修正了主流經濟學關於人的理性、咱利、完全信息、效用最大化及偏好一致等基本假設的不足之處。它的崛起，既對主流經濟學提出了挑戰，也對其進行了補充和拓展。作為國內第一批全面介紹行為經濟學的教材之一，本書不僅詳細介紹了國內外有關行為經濟學的最新理論進展，還將行為經濟學的理論與實踐緊密結合，通過大篇幅的實驗對其進行了實證研究，得出的結論及分析方法對相關知識的學習、研究很有參考價值和指導意義。

Introduction to Behavioral Economics is focused on the broad principles of behavior, which are illustrated using real-world examples from experimental literature as well as experiential examples. Rea

A tempered and humane economy balances market and family principles, transcends the liberal-conservative political divide, and supports a vision of tempered optimism for the U.S. economy. The book cha

This book is unique among modern contributions to behavioral economics in presenting a grand synthesis between the kind of behavioral economics popularized by Richard Thaler, earlier approaches such as those of the 1978 Nobel Laureate Herbert Simon, evolutionary psychology, and evolutionary economics from Veblen and Marshall through to neo-Schumpeterian thinking. The synthesis employs a complex adaptive systems approach to how people think, the lifestyles they build, and how new production technologies and products are gradually adopted and produce changes. Using a huge range of examples, it takes behavioral economics from its recent focus on 'nudging' consumers, to the behavior of firms and other organizations, the challenges of achieving structural change and transitioning to environmentally sustainable lifestyles, and instability of the financial system. This book will be of great interest to academics and graduate students who seek a broader view of what behavioral economics is and

Conflict economics contributes to an understanding of violent conflict and peace in two important ways. First, it applies economic concepts and models to help one understand diverse conflict activities such as war, terrorism, genocide, and peace. Second, it treats coercive appropriation as a fundamental economic activity, joining production and exchange as a means of wealth acquisition. In the second edition of their book Principles of Conflict Economics, Anderton and Carter provide comprehensive, up-to-date coverage of the key themes and principles of conflict economics. Along with new scholarship on well-established areas such as war, terrorism and alliances and under-researched areas including genocides, individual and family aspects of war, and conflict prevention, they apply new economic tools to the study of war and peace such as behavioral economics and economics of identity and offer deeper research and policy insights into how to reconstitute societies after large-scale violen

Conflict economics contributes to an understanding of violent conflict and peace in two important ways. First, it applies economic concepts and models to help one understand diverse conflict activities such as war, terrorism, genocide, and peace. Second, it treats coercive appropriation as a fundamental economic activity, joining production and exchange as a means of wealth acquisition. In the second edition of their book Principles of Conflict Economics, Anderton and Carter provide comprehensive, up-to-date coverage of the key themes and principles of conflict economics. Along with new scholarship on well-established areas such as war, terrorism and alliances and under-researched areas including genocides, individual and family aspects of war, and conflict prevention, they apply new economic tools to the study of war and peace such as behavioral economics and economics of identity and offer deeper research and policy insights into how to reconstitute societies after large-scale violen

This book embarks on a thorough review of Eastern and Western philosophies of propriety over the past 2,500 years, followed by an investigation of the ideas of propriety found in five key schools ofeconomics: classical, neoclassical, institutional, behavioral, and cultural economics. The author then outlines the core principles and recommended practices for the study and implementation ofpropriety economics in the future. With its unique mixture of theory, literature reviews, methods, and case studies, this book will be useful not only to economic scholars, but also historians, policymakers, and any reader with an interest in making the economy work better for the benefit of all humankind.

This book embarks on a thorough review of Eastern and Western philosophies of propriety over the past 2,500 years, followed by an investigation of the ideas of propriety found in five key schools of economics: classical, neoclassical, institutional, behavioral, and cultural economics. The author then outlines the core principles and recommended practices for the study and implementation of propriety economics in the future. With its unique mixture of theory, literature reviews, methods, and case studies, this book will be useful not only to economic scholars, but also historians, policy makers, and any reader with an interest in making the economy work better for the benefit of all humankind.

This book proposes a new science of self-control based on the principles of behavioral psychology and economics. Claiming that insight and self-knowledge are insufficient for controlling one's behavio