本書介紹十個重要的台灣俚語。There are many sentences,comprised of only a few words,which can encapsulate an idea or strategy of great historic significance. Readers can easily learn wisdom or heroic thinking from j
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An innovative textbook outlining the concepts and thinking involved in marketing strategy, the volume introduces concepts and builds upon understanding moving the reader to gradually higher-level idea
William Duggan's 2007 book, "Strategic Intuition," showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative idea
Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new a
Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new a
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising al
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising alw
If you really find food fascinating--the idea of food, working with food, and the eating of food--then Culinary Artistry should be on your bookshelf. There are two books at work here. One is What Chef
The idea that "politics stops at the water's edge," long a cliche of international relations, is intellectually bankrupt, argues Narizny (international relations, Lehigh U.). He constructs a theory of
