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體驗經濟時代:如何設計體驗,抓住顧客的時間、注意力和金錢 (20週年紀念版)
滿額折
作者:約瑟夫‧派恩; 詹姆斯‧吉爾摩  出版社:經濟新潮社  出版日:2023/11/04 裝訂:平裝
20年前,約瑟夫.派恩和詹姆斯.吉爾摩合寫了這本暢銷書《體驗經濟時代》,探討一些公司如何提供誘人的體驗因而表現亮眼--不僅帶來忠誠的顧客,還有更高的獲利。這本書被翻譯成13種語言風行全球,成為企業必讀的書,無論是營利或非營利事業、跨國的或本地的企業。在這個20週年紀念版中,兩位作者寫了一篇很長的前言,除了交代近十年來體驗經濟的新發展、回應讀者的疑問,更強調時間的價值、收費的方式、體驗的報酬率,以及如何將廣告體驗化等等主題。體驗經濟的概念從蘋果電腦、太陽劇團,到台灣不斷出現的各式體驗――地方文創、工作坊、運動賽事、萬人大型演唱會、遊戲、電競,以及無所不在的線上體驗、沉浸式體驗,我們看到了美學上的進化,也見證我們已進入了體驗經濟時代。然而,還有許多公司陷入了商品化(commoditized)的困境,他們的商品和服務沒有特色,因此陷入價格戰。解決方案?就是體驗經濟。當一家公司以服務爲舞台、以商品爲道具,讓消費者完全投入的時候,「體驗」就出現了。商品是有形的,服務是無形的,而體驗是令人難忘的。當消費者購買體驗時,他是在花時間享受企業所提供的一連串身歷其境的體驗。體驗經濟的特徵是:在這裏,消費是一個過程,當過程結束後,體驗的記憶將恆久存在。而提供體驗的企業和它的員工,必須準備一個舞台,像是表演一樣地展示體驗。因此,「工作就是劇場」!如果你就原材料收費,你就是初級產品企業;如果你就有形的產品收費,你就是商品企業;如果你就你的活動收費,你就是服務企業;如果你就你與顧客相處的時間收費,你就是體驗企業;如果你就顧客所獲得的成就收費,你就是轉型企業。體驗不光只是娛樂。有四個面向可以切入體驗經濟--娛樂(entertainment)、教育(education)、逃避現實(escapist)、審美(esthetic),在本書第2幕中有詳細的描述。而且,體驗還不是最終的經濟產物。當你為某人客製化體驗,滿足他的需求時,你勢必會「改變」他。當你把體驗客製化時,體驗會自動變成「轉型」,也就是幫助顧客「自我實現」。這是經濟價值的最後一個階段,這時,顧客就是你的產品。例如醫療、健身、美容、教育等都是極具潛力的轉型產業。從國內越來越熱門的媒體娛樂業、文創產業、運動產業、設計產業、休閒觀光產業,值得思索的是,台灣的體驗經濟缺少了什麼?美學的提升是看得見的,但是體驗的感覺如何?是否令人難忘?台灣的觀光產業該
庫存:2
定價:460 元, 優惠價:9 414
Enterprising Initiatives in the Experience Economy:Transforming Social Worlds
95折
作者:Knudsen; Britta Timm; Christensen; Dorthe Refslund; Blenker; Per  出版社:PBKTYFRL  出版日:2024/10/14 裝訂:平裝
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定價:2599 元, 優惠價:95 2469
Is the Chinese Economy a Miracle or a Bubble?
滿額折
作者:Lawrence J. Lau  出版社:香港中文大學出版社  出版日:2024/06/01 裝訂:精裝
An indispensable reference to the development of the Chinese economy—past, present, and future.—DALE W. JORGENSON, Samuel W. Morris University Professor, Harvard University Since China undertook economic reform and opened its economy to the world in the late 1970s, its economy has been growing at an average annual rate of over 9 percent for more than four decades. No other economy in recorded history has grown at such a high rate and for such a long period as China has done. The questions that naturally arise are: Was the Chinese economy a miracle? Or was it a mere bubble? Will the Chinese economy begin to stagnate like the Japanese economy did in the 1990s, and perhaps decline? Will it be able to escape the “middle-income trap”? If it is not a miracle, can the Chinese development experience be replicated elsewhere? This book provides a comprehensive and detailed discussion of the remarkable growth of the Chinese economy over the past decades, by scrutinising the sources of e
庫存 > 10
定價:1650 元, 優惠價:9 1485
Infinite Possibility ─ Creating Customer Value On The Digital Frontier
滿額折
作者:B. Joseph Pine Ii; Kim C. Korn  出版社:Berrett-Koehler  裝訂:精裝
Joseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable even
庫存:4
定價:1024 元, 優惠價:79 809
作者:約瑟夫‧派恩; 詹姆斯‧吉爾摩  出版社:經濟新潮社  出版日:2013/01/17 裝訂:平裝
十年前,約瑟夫.派恩和詹姆斯.吉爾摩寫了這本暢銷書《體驗經濟時代》,探討一些公司如何提供誘人的體驗因而表現亮眼--不僅帶來忠誠的顧客,還有更高的利潤。這本書被翻譯成超過15種語言,成為企業必讀的書,無論是營利或非營利事業、國際性的或本地的產業。體驗經濟的概念:從蘋果電腦、太陽劇團,到台灣不斷出現的各式體驗——民宿、工作坊、運動賽事、萬人大型演唱會,以及美學概念的進化,可以見證我們已進入體驗經濟的時
絕版無法訂購
作者:Jill N. Claster  出版社:Lightning Source Inc  出版日:1982/03/01 裝訂:平裝
This general survey of medieval European economy, society, and culture is intended as a first guide to the subject for college students. In writing The Medieval Experience, Jill Claster has been parti
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定價:2220 元, 優惠價:1 2220
The Experience Economy
滿額折
作者:B. Joseph Pine  出版社:HIGHBRIDGE AUDIO  出版日:2021/03/01 裝訂:平裝
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定價:1800 元, 優惠價:1 1800
Coloring the Experience Economy
滿額折
作者:Kevin M. Dulle  出版社:Blurb Inc  出版日:2021/05/08 裝訂:平裝
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定價:760 元, 優惠價:1 760
The Experience Economy
滿額折
作者:B. JOSEPH PINE II; JAMES H. GILMORE  出版社:Harvard Business School Pr  出版日:2011/07/05 裝訂:平裝
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is
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定價:1064 元, 優惠價:79 841
Understanding the World Economy
90折
作者:Tony Cleaver  出版社:Taylor & Francis  出版日:2006/12/30 裝訂:平裝
With globalization continuing apace, the world economy continues to experience dramatic change and development. This third edition builds on the popular format of its predecessors to provide the best
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定價:2534 元, 優惠價:9 2281
作者:Anthony B. Bradley  出版社:Peter Lang Pub Inc  出版日:2012/03/01 裝訂:精裝
Bradley (theology and ethics, Kings College) analyzes and evaluates black liberation theology as advocated by James Cone, from the perspective of Thomas Sowell's political theology. Sowell, a capitali
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02-25006600[分機130、131]。
作者:Federico Sturzenegger; Mariano Tommasi; Federico Sturzenegger; Mariano Tommasi  出版社:Mit Pr  出版日:1998/08/17 裝訂:精裝
In this book, Federico Sturzenegger and Mariano Tommasi propose formal models toanswer some of the questions raised by the recent reform experience of many Latin American and EastEuropean countries. T
缺貨無法訂購
Brandscapes ─ Architecture in the Experience Economy
79折
作者:Anna Klingmann  出版社:Mit Pr  出版日:2010/09/24 裝訂:平裝
In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes, and at buildings not as objects but as advertisements and destinations. In the experience economy, exp
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定價:1330 元, 優惠價:79 1051
The Experience Economy—Includes Bonus Pdf
滿額折
作者:B. Joseph Pine  出版社:Blackstone Audio Inc  出版日:2012/12/15 裝訂:有聲書
In 1999 Joseph Pine and James Gilmore proposed a new way to connect with customers to secure their loyalty. The resulting book, The Experience Economy, is now a classic that is embraced worldwide. Tho
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定價:1138 元, 優惠價:1 1138
作者:Anna Klingmann  出版社:Mit Pr  出版日:2007/07/13 裝訂:精裝
In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes, and at buildings not as objects but as advertisements and destinations. In the experience economy, exp
缺貨無法訂購
作者:Gabrielle Kuiper; Bart Smit  出版社:Stylus Pub Llc  出版日:2014/09/30 裝訂:平裝
To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer pr
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02-25006600[分機130、131]。
Interventions and Adaptive Reuse ― The Experience Economy
滿額折
作者:Liliane Wong (EDT); Markus Berger (EDT)  出版社:Birkhauser Architecture  出版日:2015/05/30 裝訂:平裝
Where the creative industries cater to enhanced consumption, they are able to produce growth even in times of global economic decline. From innovative tourism to hospitality, retail and culture, the c
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定價:1447 元, 優惠價:1 1447
作者:Anne Lorentzen (EDT); Karin Tops?Larsen (EDT); Lise Schr曋κr (EDT)  出版社:Taylor & Francis  出版日:2015/06/01 裝訂:精裝
This book explores the dynamics of place, location and territories from the perspective of an experience-based economy. It offers a valuable contribution to this new approach and the planning and mana
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02-25006600[分機130、131]。
Spatial Dynamics in the Experience Economy
滿額折
作者:Lorentzen; Anne (Aalborg University Denmark); Topso Larsen; Karin; Schroder; Lise  出版社:PBKTYFRL  出版日:2019/12/12 裝訂:平裝
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定價:2399 元, 優惠價:1 2399
Culture, Economy, Power—Anthropology As Critique, Anthropology As Praxis
滿額折
作者:Winnie Lem (EDT); Belinda Leach (EDT)  出版社:State Univ of New York Pr  出版日:2002/06/01 裝訂:平裝
Anthropologists mostly from US and Canadian universities, many with experience in Spanish-language cultures, explore how the precepts of Marxism continue to illuminate and enhance the understanding of
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定價:2143 元, 優惠價:1 2143
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