Offers an analysis of consumers' tastes and habits, discusses the latest trends in online retail, suggests ways to better serve customers, and provides a tour of some of the most innovative stores and
Why do we buy? How do our acts of—and ideas about—consumption impact our selves, our institutions, and our societies? An incisive response to these questions, Why I Buy explains how consumption came
The first book to decode the secret language of the brain and how to use it to design, package and market a bestselling brand Written by the marketing genius behind some of the world's most recognized
Offers an analysis of consumers' tastes and habits, discusses the latest trends in online retail, suggests ways to better serve customers, and provides a tour of some of the most innovative stores and
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and impor
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying dec
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myth
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American cust
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American custo
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American custom
Have you noticed that our planet is becoming increasingly connected? At the supermarket, you can buy food from all around the world, including olive oil from Greece, cheese from France, and coffee fro
Have you noticed that our planet is becoming increasingly connected? At the supermarket, you can buy food from all around the world, including olive oil from Greece, cheese from France, and coffee fro
Are you a shopaholic? ‧ Do you use shopping as a quick fix for the blues? ‧ Do you often buy things that you don’t need or can’t afford? ‧ Do your buying binges leave you feeling anxious
