routledge library editions international

International Cultural Relations

作者：J. M. Mitchell 出版社：Routledge UK 出版日：2015/10/30 裝訂：精裝

This book, originally published in 1986, analyses and describes the significance of cultural relations in international affairs. It traces the beginnings of cultural relations in the 19th century and

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2.

The Geography of Multinationals (RLE International Business)

作者：Michael ; Thrift Taylor Nigel 出版社：Routledge UK 出版日：2012/11/29 裝訂：精裝

Through a series of international case studies, the nature and the geographical implications of the development of multinational corporations is examined. The volume concentrates on the latter Post-Wa

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3.

The Multinational Man—The Role of the Manager Abroad

作者：Aitken; thomas 出版社：Taylor & Francis 出版日：2012/11/26 裝訂：精裝

The growth and proliferation of multinational companies has both imposed new responsibilities on and offered new opportunities to, the men who represent them around the world. This book dissects the f

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4.

Multinational Joint Ventures in Developing Countries

作者：Paul W. Beamish 出版社：Taylor & Francis 出版日：2012/11/26 裝訂：精裝

This book examines how joint ventures work in practice. Drawing on extensive personal experience and using case study examples where appropriate the author analyses the various stages, discusses the p

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5.

Spanish Islam ― A History of the Moslems in Spain

作者：Reinhart Dozy 出版社：Taylor & Francis 出版日：2017/01/19 裝訂：精裝

Originally published in 1913, this book contains the English translation of Reinhardt’s Dozy’s notable work, Histoire des Musalman’s d’Espagne. First published in 1861, this comprehensive work chronic

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New Theories of the Multinational Enterprise

90折

6.

New Theories of the Multinational Enterprise

作者：Alan Rugman (EDT) 出版社：Routledge 出版日：2014/03/19 裝訂：平裝

This book brings together the work of noted authorities in the field of multinational enterprises who explain and debate the merits of internalization theory as the new general theory of the multinati

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定價：2655 元，優惠價：9 2390

90折

7.

Research in International Marketing

作者：Peter W. Turnbull (EDT); Stanley Paliwoda (EDT) 出版社：Taylor & Francis 出版日：2014/06/09 裝訂：平裝

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maint

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定價：2655 元，優惠價：9 2390

Multinationals, Technology and Competitiveness

90折

8.

Multinationals, Technology and Competitiveness

作者：John H. Dunning 出版社：Taylor & Francis 出版日：2015/06/29 裝訂：平裝

This book explores some aspects of the interface between technology, competitiveness and the role of multinational enterprises in the world economy. This group of essays stresses the role of asset cre

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定價：2563 元，優惠價：9 2307

International Marketing ― Strategy and Management

90折

9.

International Marketing ― Strategy and Management

作者：Colin Gilligan; Martin Hird 出版社：Taylor & Francis 出版日：2014/05/30 裝訂：平裝

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic posi

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定價：2655 元，優惠價：9 2390

90折

10.

Multinational Joint Ventures in Developing Countries

作者：Paul Beamish 出版社：Taylor & Francis 出版日：2013/01/10 裝訂：平裝

This book examines how joint ventures work in practice. Drawing on extensive personal experience and using case study examples where appropriate the author analyses the various stages, discusses the p

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定價：2655 元，優惠價：9 2390

International Marketing ― A Strategic Approach to World Markets

90折

11.

International Marketing ― A Strategic Approach to World Markets

作者：Simon Majaro 出版社：Taylor & Francis 出版日：2014/03/19 裝訂：平裝

Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient

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定價：2655 元，優惠價：9 2390

90折

12.

The Multinational Motor Industry

作者：George Maxcy 出版社：Taylor & Francis 出版日：2013/01/10 裝訂：平裝

This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise in general, considering its nature, the economic theo

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定價：2473 元，優惠價：9 2226

International Corporate Finance ─ Markets, Transactions and Financial Management

90折

13.

International Corporate Finance ─ Markets, Transactions and Financial Management

作者：Harvey A. Poniachek (EDT) 出版社：Taylor & Francis 出版日：2013/01/10 裝訂：平裝

This thorough, comprehensive introduction to international financial management provides an expert guide to the workings of international capital markets, the financing of international business, the

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定價：3150 元，優惠價：9 2835

90折

14.

The Growth of Global Business

作者：Howard Cox (EDT); Jeremy L. Clegg (EDT); Grazia Ietto-Gillies (EDT) 出版社：Taylor & Francis 出版日：2013/01/10 裝訂：平裝

In this book leading contributors look at the development of the evolutionary approach to international business, the internationalization of service industries and the implications of the changing fa

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定價：2655 元，優惠價：9 2390

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15.

Strategies for Joint Venture Success

作者：Peter Killing 出版社：Taylor & Francis 出版日：2014/03/19 裝訂：平裝

Although published thirty years ago this book accurately predicted that joint-ventures would become an increasingly prominent feature on the corporate landscape. This book, based on the experience of

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定價：2655 元，優惠價：9 2390

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16.

History of Protective Tariff Laws

作者：R. W. Thompson 出版社：Taylor & Francis 出版日：2019/05/12 裝訂：平裝

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定價：2698 元，優惠價：9 2428

National Industrial Strategies and the World Economy

90折

17.

National Industrial Strategies and the World Economy

作者：John Pinder (EDT) 出版社：Taylor & Francis 出版日：2019/05/12 裝訂：平裝

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定價：1933 元，優惠價：9 1740

90折

18.

Managing the Global Firm

作者：Christopher A. Bartlett (EDT); Yves Doz (EDT); Gunnar Hedlund (EDT) 出版社：Routledge 出版日：2014/03/07 裝訂：平裝

This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders in the field and from practitioners with

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定價：2655 元，優惠價：9 2390

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19.

The Large International Firm

作者：Edith Penrose 出版社：Taylor & Francis 出版日：2014/03/19 裝訂：平裝

This book is a study of the economics of the large international firm, but is at the same time a study of one of the world’s most important industries. International firms face difficult problems in a

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定價：2833 元，優惠價：9 2550

Studies in West African Islamic History ― The Cultivators of Islam

90折

20.

Studies in West African Islamic History ― The Cultivators of Islam

作者：John Ralph Willis (EDT) 出版社：Routledge 出版日：2018/06/22 裝訂：平裝

First published in 1979, this first of three volumes examines the many means and figures through which Islam was cultivated in West Africa over a prolonged period. It combines the work from eminent sc

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定價：2383 元，優惠價：9 2145

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International Cultural Relations

The Geography of Multinationals (RLE International Business)

The Multinational Man—The Role of the Manager Abroad

Multinational Joint Ventures in Developing Countries

Spanish Islam ― A History of the Moslems in Spain

New Theories of the Multinational Enterprise

Research in International Marketing

Multinationals, Technology and Competitiveness

International Marketing ― Strategy and Management

Multinational Joint Ventures in Developing Countries

International Marketing ― A Strategic Approach to World Markets

The Multinational Motor Industry

International Corporate Finance ─ Markets, Transactions and Financial Management

The Growth of Global Business

Strategies for Joint Venture Success

History of Protective Tariff Laws

National Industrial Strategies and the World Economy

Managing the Global Firm

The Large International Firm

Studies in West African Islamic History ― The Cultivators of Islam