Contemporary sport is a huge global enteprise which necessitates that sports organisations operate as businesses. An increasingly important element of sport business is the management of the myriad o
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or l
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands
