Description Chang's best-selling general chemistry textbook takes a traditional approach and is often considered a student and teacher favorite. The book features a straightforward, clear writing styl
Armstrong與Kotler兩位行銷大師所新修訂之第十三版《行銷學》(Marketing: An Introduction),不僅在內容方面與時俱進,更能激發讀者在實務演練時的行銷想像力與創造力。新版開宗明義即強調在現今數位與大數據浪潮下,品牌該如何創造與獲取顧客價值。以敘事方式闡述行銷邏輯與脈絡,清楚易解。而在進入本書的尾聲,品牌在面臨全球化與在地化的行銷運作,及如何以宏觀的角度思考永續行銷
ENVIRONMENTAL SCIENCE will inspire and equip you to make a difference for the world. Featuring sustainability as their central theme, authors Tyler Miller and Scott Spoolman emphasize natural capital,
Connect with Life-Span Development and connect with success. Informed and driven by research. At McGraw-Hill, we have spent thousands of hours with you and your students, working to understand the