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長壽商機崛起!:突破年齡行銷的獲利法則
滿額折
出版日:2023/10/16 作者:蘇珊.威爾納.高登  出版社:中國生產力  裝訂:平裝
我們正在經歷一場非比尋常的人口轉變,60歲以上的人口已是現今成長最快、變化最活躍的市場,我們該如何了解並滿足其需求?本書從改變觀念談起,指出當人們的心思不受年齡限制,將可活出全新樣貌的未來。作者以人生18階段取代年齡的觀念,將一般STP以年齡為區分的觀念徹底改觀,把各階段的需求提出各種可能的商業模式對應,讓企業針對其欲進入的市場,做出最有效的營運與行銷策略,與長壽經濟一起成長。
優惠價:9 468
庫存:2
State-Market Interactions in China's Reform Era
90 折
出版日:2012/08/21 作者:Junmin Wang  出版社:Taylor & Francis  裝訂:精裝
China today has the largest communist political regime and one of the most dynamic, fastest-growing, and largest economies in the world. Using a case study of China’s tobacco industry, this book analy
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
The Ghosn Factor ― 24 Lessons from the World's Most Dynamic Ceo
90 折
出版日:2013/11/22 作者:Miguel Rivas-Micoud  出版社:McGraw-Hill  裝訂:平裝
In 1999, Nissan's market share was plunging, and the company was billions in debt. Carlos Ghosn's implementation of his "Nissan Revival" created record profits-and made him a business legend around th
優惠價:9 616
無庫存
The End of the Asian Century ─ War, Stagnation, and the Risks to the World's Most Dynamic Region
90 折
出版日:2017/01/10 作者:Michael R. Auslin  出版社:Yale Univ Pr  裝訂:精裝
The twenty-first century may not be the “Asian Century” after all. As China’s stock market crashes and its economy falters, as navies confront each other in the South China Sea, and as North Korea’s n
優惠價:9 1129
無庫存
出版日:2013/12/30 作者:World Bank (COR)  出版社:World Bank  裝訂:平裝
The most important asset people have is their human capital. For most, the value of this asset is realized in the labor market. This book examines the changing world of work in a dynamic region, and
優惠價:1 1498
無庫存
Demystifying the Chinese Economy
90 折
出版日:2011/12/30 作者:Justin Yifu Lin  出版社:Cambridge Univ Pr  裝訂:精裝
China was the largest and one of the most advanced economies in the world before the eighteenth century, yet declined precipitately thereafter and degenerated into one of the world's poorest economies by the late nineteenth century. Despite generations' efforts for national rejuvenation, China did not reverse its fate until it introduced market-oriented reforms in 1979. Since then it has been the most dynamic economy in the world and is likely to regain its position as the world's largest economy before 2030. Based on economic analysis and personal reflection on policy debates, Justin Yifu Lin provides insightful answers to why China was so advanced in pre-modern times, what caused it to become so poor for almost two centuries, how it grew into a market economy, where its potential is for continuing dynamic growth and what further reforms are needed to complete the transition to a well-functioning, advanced market economy.
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Demystifying the Chinese Economy
90 折
出版日:2011/12/30 作者:Justin Yifu Lin  出版社:Cambridge Univ Pr  裝訂:平裝
China was the largest and one of the most advanced economies in the world before the eighteenth century, yet declined precipitately thereafter and degenerated into one of the world's poorest economies by the late nineteenth century. Despite generations' efforts for national rejuvenation, China did not reverse its fate until it introduced market-oriented reforms in 1979. Since then it has been the most dynamic economy in the world and is likely to regain its position as the world's largest economy before 2030. Based on economic analysis and personal reflection on policy debates, Justin Yifu Lin provides insightful answers to why China was so advanced in pre-modern times, what caused it to become so poor for almost two centuries, how it grew into a market economy, where its potential is for continuing dynamic growth and what further reforms are needed to complete the transition to a well-functioning, advanced market economy.
優惠價:9 1462
無庫存
出版日:2015/12/01 作者:Society of Automotive Engineers of China (COR)  出版社:Springer Verlag  裝訂:精裝
These proceedings gather outstanding papers submitted to the 2015 SAE-China Congress, the majority of which are from China, the biggest car maker as well as most dynamic car market in the world.
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Proceedings of Sae-china Congress 2014 ― Selected Papers
90 折
出版日:2015/01/09 作者:Society of Automotive Engineers (COR)  出版社:Springer Verlag  裝訂:精裝
These Proceedings gather outstanding papers submitted to the 2014 SAE-China Congress, the majority of which are from China, the most dynamic car market in the world. The book covers a wide range of au
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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