The New York Times/USA Today bestselling guide has been updated with brand-new tactics, platforms, case studies, and statisticsMore than 3 billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. This new edition of the classic guide to building your brand and attracting loyal customers through smart, savvy social media engagement has new case studies that demonstrate the latest best practices; critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insight into existing platforms/content, including Instagram and Facebook stories.
Get unprecedented access to thousands of databases. It's called Open Data, and it's revolutioninzing business.The business leader’s guide to using Open Data to analyze patterns and trends, manage risk
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for a
Marketing can be confusing for business owners. That’s why author Jill Brennan created this clear and concise guide to small business marketing. Business owners can follow the simple, yet powerful, st
Give your photography business an edge with these professional insightsThere are already more than 150,000 professional photographers in the U.S., according to Department of Labor statistics, and thou
Combine social media with traditional marketing techniques for breakthrough results!While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or ap
The social media marketing bible for the financial industryThe Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media str
Savvy advice for adding video to your marketing planVideo marketing is rapidly gaining popularity in online marketing and this fun-but-practical guide presents you with all aspects of video marketing
Blends an understanding of Twitter's powerful tools with marketing savvy Covers new features such as the increasing importance of search engine optimization
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. Savvy corporations are reallocating money from advertising to all forms of Direct Marketing
Combine social media with traditional marketing techniques for breakthrough results!While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or ap
Marketers are facing a variety of challenges in the digital and social media world. Number one? Keeping it real. Customers are savvy enough to sniff out the inauthentic. From product claims to custome
Green products have been around since the 1970s, but it’s only in recent years that they’ve become ubiquitous. It’s not because consumers suddenly prize sustainability above all. It’s because savvy gr
Learn the latest social media marketing techniquesSocial media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has bee
Helping tech-savvy marketers and data analysts solve real-world business problems with ExcelUsing data-driven business analytics to understand customers and improve results is a great idea in theory,
This industry-savvy guide will help musicians of all levels make the album that best complements their skills and meets their career objectives. Revealed here are the who, what, where, when and how of
