Modern Competitive Strategy

Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels—undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.

作者：Gordon Walker
現職：Southern Methodist University

作者：Tammy L. Madsen
現職：Santa Clara University

INTRODUCTION
Ch 1 What Is Strategy?

BUILDING COMPETITIVE ADVANTAGE
Ch 2 Competitive Advantage
Ch 3 Industry Analysis
Ch 4 Strategy Over Time Growth and Innovation

STRATEGY EXECUTION AND STRATEGIC PLANNING
Ch 5 Strategy Execution
Ch 6 Partnering

STRATEGIC BOUNDARIES
Ch 7 Vertical Integration and Outsourcing
Ch 8 Partnering

EXPANDING THE SCOPE OF THE FIRM
Ch 9 Global Strategy
Ch10 New Business Development
Ch11 Managing the Multibusiness Firm

GOVERNING THE FIRM
Ch12 Corporate Governance