Big In Business（大商的味道【英文版】）

'A Book with Chinese treasured wisdom of being leaders and advisers.

The first book published in both Chinese and English in the history of book publishing in Taiwan.

Learn and understand the brilliant spirit of Taiwanese people.

42 Taiwanese noble entrepeneurs’ inspiring stories and their secret for success.

A classical book recommend by the deans of Chung-Hua Institution of Economic Research , Taiwan Research Institute , three economist and two celebrities.

各種組織訓練的絕妙寶典，組織行銷的根本精神，社團運作的巧妙機制，商務合作平台的細膩方法，領導統御的軍師真言。

在台灣，以中文、英文雙語雙冊同步發行全球的第一本書。

台灣式的感動，讓全世界的人都看到台灣人的精神與精彩。

42篇真實激勵故事，年輕學子奮發向上的典範，勇於挑戰者的精闢參考，徬徨無助者的心靈激湯，人生豈有不成功的理由。

台灣兩大智庫(中華經濟研究院、台灣經濟研究院)院長同步推薦，三大經濟學者專家一致讚揚，產官學研各界七位指標人物共同推崇的經典好書

Life is not about getting and having.
It’s about giving and being. – Kevin Kruse

Special Dedication to:
Dr. Ivan Misner® and Beth Misner
Mr. Norm Dominguez
Andrew Hall and Ji-Hong Hall

For Changing the Way the World Does Business®

' Hsu Hung（許宏）
 Master of Tamkang University Chemistry Department
 Qualified experience in industries from research, development, production, planning, marketing and selling. A full range of professional manager.
 He has served as general counsels for dozens of small and medium enterprises. He is also a super incentive lecturer. He is also a professional copy writer.

Present serve as:
CEO of The Hung Young Bio-tech Group.
CEO of The HYBT Essential Oils Art Factory
CEO of The HYBT Cosmetics Factory
General manager of The FALALEY International Ltd.
General manager of The World English

Best-selling books:
The Achievement flash,
The Cosmetology flash,
The Marketing flash,
The Leader flash.

Hot Courses:
1. Constellation and Blood type for cooperation operating
2. Constellation and Blood type for customer service
3. Leadership with Spirit of Life Number Essential oil
4. Interpersonal relationship
5. Combat for successful postulating

Huang, Hsing-Hui （黃心慧）
 Master in Advertising Management
 Master in simultaneous translation with matching Emotional Level and facial expressions
 Her spiritual style of interpretation in controlling the mood of the audiences on the spot is her unique power

Present serve as:
 Executive Director of The World English
 Promoter of the Make Taiwan Seen Movement
 Practicer of Givers Gain
 Cultivator Lend a Hand Movement
 Inspirator of Platforms of Business Referrals
 Duplicator of Board and Success Organizing

Hsu, Hung is abbreviated to H2.
Huang, Hsing-Hui is abbreviated to H3.
H2+H3=H5
The combination is the best as number 1.
Therefore, it is called H5N1.
H5N1 will use the topic to give out global speeches.
Let the world smell the fragrance of from Taiwan.

'Table of Contents
Recommendation
Recommendation I – Chung-Shu Wu, President of CIER
Recommendation II – Chien-Fu Lin, President of TIER
Recommendation III – Kuo-Chien Yu, Professor
Recommendation IV – Bing-Yuan Hsiung, Professor
Recommendation V – Kan-Nan Chen, Professor
Recommendation VI – Po-Hsun Hsiao Associate Professor
Recommendation VII – Long Ou-Yang, Taipei City Councilor
Recommendation VIII – James Yu, CEO of HoldFortune

Preface
Everyday matters – Norm Dominguez
Don’t Let your Past Failure Define your Future – Hsing-Hui Huang
OMG, I’m an Introvert!? – Ivan Misner®
Culture Eats Strategy For Breakfast–Ivan Misner®
Business Voices Dream Team Webinar with Beth and Ivan Misner– Beth Misner

CHAPTER ONE
I. Mindset
1. Big in Business – Noble Business People
2. The Spirit of Taiwan
3. Marketing
4. Word of Mouth
5. The Source of Money is more Powerful than Money itself
6. Gentlemen Love Money and They Get it in a Proper Way
7. Culture – Code of Honor
8. Confront It

II. Creating an Effective Network
1. System
2. Choose your Environment
3. Generating Referrals in Referral Groups
4. Support
5. Kung Fu
6. Expansion
7. Cooperate Without Competition – Everyone Matters
III. Building Productive Relationship
1. Accountability
2. Leadership
3. Lead Ourselves
4. Ownership
5. The “Right” People
6. Addition by Subtraction
7. Trust – I think I can.
8. Yes, I do! (Earn our Trust!)
9. Exchange and Help

IV. Effective Marketing Strategy
1. Lifelong Learning
2. Create Value
3. Plans and Programs
4. Ask the Right Questions
5. Super Power Team
6. Time

V. Referral Strategy
1. Interpersonal Relationship
2. Motivational Competition
3. Tools, Resources, Support
4. The Law of Reciprocity
5. The Art of Chatting

VI. Integrating into Life
1. Your Contribution Lives On
2. Create a Platinum Chapter
3. When There Is a Will, There Is a Way
4. Discover 922
5. 42 Chapters Written with Spirit
6. The 42 Common Traits of Noble Entrepreneurs

CHAPTER TWO
1. The Eco-Soldier – Min-Ying Fang
2. The Sea Prince who takes care of everything – Chung-Lin Wang
3. The Practice and Development of Entrepreneurs – Cheng-Hung Wu
4. The creator of literature and art work – Hsien-Hung Wu
5. The Fortune Keeper – Meng-Yen Lee
6. Steady and Serious Carpenter – Min-Lang Ho
7. Determination is his Key to Success – Wen­Hsiung Cho
8. Strive to Step Forward – Cheng-Yuan Lin
9. Unyielding Belief – Hsin-An Lin
10. The Law of Attraction Accountant – Chun-Ting Lin
11. Queen of Military Residences – Chun-Jung Lin
12. Soul Guidance – Kuei-Ju Lin
13. A “None Business” Woman – Jin-Wu Lin
14. The Confidence Chemise Maker – Yan-Ting Lin
15. The Magician who Brings Boundless Pleasure – Chuan-Hsiang Wu
16. Spread Your Wings and Fly Away – I-Jui Hung
17. A Man that No Words can describe Him Properly – Hsu, Hung
18. Optimistic All the Time – Feng-Jung Hsu
19. Splendid with Victory – Yi-Hung Hsu
20. The Sensational Happiness – Meng-Yu Chang
21. Empathy Brings Fortune – Chung-Hsiu Huang
22. A Never Surrender Spirit – Hsing-Hui Huang
23. The Aromatherapy Trainer – Yen-Kai Huang
24. Learn More and Earn More – Feng-Sheng Huang
25. Selfless Sharing – Chih-Ming Peng
26. Undefeated Real Estate Tycoon – Po-Hong Ku
27. A Legend from Mount Chilai – Yin-Shan Tang
28. Steadfast and Preserving – Chi-Fu Yang
29. Messenger of Love – Ying-Shun Liao
30. The Record of Happiness and Blessings – Chia-Chin Liao
31. Energetic Happiness Maker – Yung-Chieh Chao
32. The Secret Diary of Liu Nai Ba (Nanny Liu)’s Internet Business – Fang-Yu Liu
33. Gratitude for the Real Benefactor – Bang-Ning Liu
34. Starting Over from the Beginning – Su-Ling Kuo
35. The Blueprint in My Heart – Chung-Yi Chen
36. Born to be a Star – Jun-Han Chen
37. Innocuous Ecological Angel – Chin-Miao Lai
38. Award winning The Architect who gives Life to his Buildings – Yin-Tso Lai
39. Muse for Realizing Dreams of Self-esteem – Wen-Ju Tsai
40. Focus and Vision – Chih-Hong Hsiao
41. Earnestness and Sincerity – Chih-Hang Cheng
42. Fortune Goddess – Ssu-Yu Chung