Media Economics: Applying Economics to New and Traditional Media
商品資訊
ISBN13：9780761930969
出版社：SAGE Publications UK
作者：Colin Hoskins; Stuart McFadyen; Adam Finn
出版日：2004/06/16
裝訂：平裝
商品簡介
Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.
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