Implicit Measures of Attitudes
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ISBN13:9781593854027
出版社:Guilford Pubn
作者:Bernd Wittenbrink (EDT); Norbert Schwarz (EDT)
出版日:2007/01/05
裝訂:精裝
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:NT$ 2940 元無庫存,下單後進貨(到貨天數約30-45天)
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Twenty-three international academics and researchers contribute 11 chapters providing a detailed introduction to the growing literature on implicit measures of attitudes. Following an introductory overview, five chapters describe implicit measurement procedures that have been most influential so far--priming procedures, the Implicit Association Test, paper-and-pencil measures, and neuroimaging and other physiological measures--outlining the measures' underlying theoretical rationales, providing advice on their implementation, and reviewing what has been learned through their use. The remaining five chapters offer diverging perspectives on implicit measures of attitudes, identify current theoretical controversies, and highlight avenues for future research. For researchers and students in social and cognitive psychology, public opinion research, consumer behavior, and marketing. Annotation c2007 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Bernd Wittenbrink, PhD, is Professor of Behavioral Science in the Graduate School of Business and a member of the Center for Decision Research at the University of Chicago. His research concerns the role that stereotypes and group attitudes play in social judgment and behavior. Dr. Wittenbrink’s work has been published in, among others, the Journal of Personality and Social Psychology, the Journal of Experimental Social Psychology, and the Personality and Social Psychology Bulletin. He serves as Associate Editor for the premier journal in the field, the Journal of Personality and Social Psychology.
Norbert Schwarz, DrPhil, is Professor of Psychology, Research Professor in the Survey Research Center and the Research Center for Group Dynamics at the Institute for Social Research, and Professor of Marketing in the Ross School of Business at the University of Michigan. His research interests focus on human judgment and cognition. Dr. Schwarz is a Fellow of the American Academy of Arts and Sciences, the Association for Psychological Science, and the Society for Personality and Social Psychology. His publications include 20 books and more than 200 journal articles and chapters.
Norbert Schwarz, DrPhil, is Professor of Psychology, Research Professor in the Survey Research Center and the Research Center for Group Dynamics at the Institute for Social Research, and Professor of Marketing in the Ross School of Business at the University of Michigan. His research interests focus on human judgment and cognition. Dr. Schwarz is a Fellow of the American Academy of Arts and Sciences, the Association for Psychological Science, and the Society for Personality and Social Psychology. His publications include 20 books and more than 200 journal articles and chapters.
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