e-Marketing：Applications of information technology and the Internet within marketing

Molenaar (management, Erasmus U., the Netherlands) provides a textbook on electronic marketing primarily for graduate and undergraduate students of marketing and business administration, but perhaps also for students in technical fields seeking information about applying technology in marketing. It covers a historical outline of developments in marketing, a buyer's perspective on the impact of information technology on marketing, the impact of the Internet on marketing, Internet strategy, and a company orientation to marketing strategy in a dynamic world. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)

Cor Molenaar is Professor of e-Marketing and Distance Selling at Rotterdam School of Management (Erasmus University, The Netherlands) and is the founder and director of eXQuo Consultancy