The Winning Bid ─ A Practical Guide to Successful Bid Management
商品資訊
ISBN13:9780749468323
出版社:Kogan Page Ltd
作者:Emma Jaques
出版日:2013/05/28
裝訂/頁數:平裝/320頁
規格:22.9cm*15.2cm*2.5cm (高/寬/厚)
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Jaques, a bid consultant in the UK, shows new and experienced bid managers how to navigate the bid and tender processes and improve their win rate. She describes the fundamentals; finding public and private sector opportunities; pre-qualifying for tenders; making the decision to bid; getting started, project-managing the bid, formatting and populating the document, and submitting on time; turning ideas into an action plan, preparing an executive summary, and creating content for the bid; pricing, budgets, and value; choosing and presenting case studies; influencing the buyer and other stakeholders and preparing for the final presentation; getting notification, learning lessons and creating a knowledge base for future bids, and measuring bid performance; the buyer's perspective; external funding bids and grant applications; and proposals. She includes a list of rules and examples, such as the bid for the London 2012 Olympics. Annotation c2013 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Emma Jaques is a member of the Association of Proposal Management, and she has led teams tasked with designing programs for British organizations and has a personal win rate of over 60%.
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