The Idea in You

Take your passion and make it happen with The Idea In You by Martin Amor and Alex Pellew We all have an idea in us: a passion, a project, a product. We dream of using that idea to change our lives - whether than means working from home, helping other people or building a business worth millions - and more of us every year are trying to make that dream a reality. There's never been a better time to create something new. You don't need to be a genius or a natural entrepreneur: we all have the ability to put our ideas into action and to feel the excitement and the energy that comes with it. But we do need a little expert advice, both to help us avoid pitfalls and to make sure our idea is not just right, but right for us. The Idea in You is that advice - an inspirational toolkit of processes and insights from two world experts in innovation, delivered as a simple step-by-step guide. This set of ideas has powered global megabrands including Nike, Unilever and Samsung; now Martin Amor and Alex Pellew are bringing it to all of us.

Alex Pellew is a former marketing head at Nike. He leads projects for ?What If! Innovation, and coaches and launches digital start-ups.