Ogilvy on Advertising in the Digital Age
- ISBN13：9781635571462
- 替代書名：數位時代的奧格威談廣告
- 出版社：Bloomsbury Pub Plc USA
- 作者：Miles Young
- 裝訂／頁數：精裝／288頁
- 規格：25.4cm*17.8cm*2.5cm (高/寬/厚)
- 出版日：2018/01/09
- 促銷優惠：挖寶專區-原文
商品簡介
From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.
In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future.
This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.
作者簡介
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