Selling Boldly: Applying The New Science Of Positive Psychology To Dramatically Increase Your Confidence, Happiness, And Sales

Study after study show that optimistic, confident, happy salespeople outperform pessimistic, meek unhappy ones. This book will explore these major principles of positive psychology in the world of sales and revenue growth. As a general rule, the salesperson’s fear of rejection is more profound than their need to feed their family. This is stunning and incredible, but it’s the reason most salespeople do not ask for the business – to avoid the possibility of rejection – every time they talk to a customer. They’d rather avoid the no than try to get the yes. And so, fear costs companies billions. Fear kills critical sales action. It is at the root of most things that hurt sales. Conversely, joy, boldness, happiness and optimism are at the foundation of most sales success. This book will discuss systematizing these attitudes – through incredibly positive feedback from customers coupled with a powerful employee recognition program – to dramatically grow sales. 

ALEX GOLDFAYN is the CEO of The Revenue Growth Consultancy, a seven-figure solo con­sulting practice which adds 10% to 20% annual sales growth to clients by system­atically implementing the mindsets and actions in this book, with layers of accountability, recognition and reward. Alex does more than 50 speeches and workshops each year, and regularly keynotes large annual association meetings as well as sales kickoff events.