Strategic Fashion Management ─ Concepts, Models and Strategies for Competitive Advantage

Strategic Fashion Management is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever growing fashion industry.

Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 cases studies to help bring to life contemporary topics faced by senior executives. The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm’s growth. Using copious examples from across the world, this book provides in-depth discourse and new cutting-edge theoretical frameworks in which readers will be able to apply immediately to their studies or practices.

Particularly suitable for final year undergraduates and post-graduate students studying fashion marketing and management or those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.

Ranjit Thind has nearly twenty years’ global experience in the fashion industry and has worked for a variety of iconic brands such Nike, Asprey and Ralph Lauren. He is an alumnus of The London College of Fashion and Harvard Business School.