90折
A Practical Guide to Ethics in Public Relations
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ISBN13：9781442272743
出版社：Rowman & Littlefield Pub Inc
作者：Regina Luttrell; Jamie Ward
出版日：2018/02/01
裝訂／頁數：平裝／256頁
規格：22.9cm*15.2cm*1.9cm (高/寬/厚)
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商品簡介
A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.
Jamie Ward is an assistant professor of public relations at Eastern Michigan University. Regina (Gina) Luttrell is Assistant Professor of Social Media and Public Relations at the S.I. Newhouse School of Public Communication at Syracuse University.
Each chapter provides the following features:
Competitive Titles from Other Publishers:
COMMENTS: part of their “PR in Practice” series; as per R1, “written for professionals, so it has a practical feel to it, but it pays enough attention to philosophy to make it suitable for the classroom”—affordable
COMMENTS: edited so lacks in threaded continuity of our text; focused specifically on “responsible advocacy” concept; doesn’t address PRSA Code of Ethics
COMMENTS: centered on issues of social responsibility and sustainability; not targeted toward students
Comparables: Other Books by Author:
Other R&L Comparables:
Jamie Ward is an assistant professor of public relations at Eastern Michigan University. Regina (Gina) Luttrell is Assistant Professor of Social Media and Public Relations at the S.I. Newhouse School of Public Communication at Syracuse University.
Each chapter provides the following features:
- “Expert in Ethics” interviews followed by an ethical dilemma for students to analyze and evaluate
- Up-to-Date Case Studies in public relations and social media
- Ethics based theories that best apply to public relations
- the PRSA Code of Ethics and guidance on how to use in ethical decision making
- an introduction to the PURE Model for Ethical Decision Making
Competitive Titles from Other Publishers:
| Author/Title | Publisher, Date | Format: ISBN, List | Pages, Trim | LTD Sales |
| Parsons/ Ethics in Public Relations: A Guide to Best Practice (PR in Practice) | Kogan Page/ Taylor & Francis Dec 2008 | PB: 9780749453329, $37.50 | 208 pgs, 6x9 | PT: 168n WC: 1608 PA: 259 BS: 603 |
| Author/Title | Publisher, Date | Format: ISBN, List | Pages, Trim | LTD Sales |
| Fitzpatrick and Bronstein, editors/ Ethics in Public Relations: Responsible Advocacy | Sage May 2006 | PB: 9781412917988, $72 | 256 pgs, 6x9 | PT: 114n WC: 693 PA: 261 BS: 462 |
| Author/Title | Publisher, Date | Format: ISBN, List | Pages, Trim | LTD Sales |
| Pompper/ Corporate Social Responsibility, Sustainability and Public Relations | Routledge May 2015 | HC: 9780415855914, $160 | 214 pgs, 6x9 | PT: WC: 59 PA: 34 BS: 8 |
| Author/Title | Publisher, Date | Format: ISBN, List | Pages, Trim | LTD Sales |
| Coombs & Holladay/ It's Not Just PR: Public Relations in Society 2E | Wiley-Blackwell Sept 2013 | PB: 9781118554005, $35.95 | 168 pgs, 6x9 | PT: 86n WC: 757 PA: 92 BS: 86 |
| Author/Title | Publisher, Date | Format: ISBN, $ | Pgs,Trim | LTD Sales |
| Luttrell/ Social Media: How to Engage, Share, and Connect 1E 2E | R&L August 2014 NYP – due Aug 2016 | C:9781442226111, $72.00 P:9781442226128, $28.00 E:9781442226135, $27.99 C: 9781442265233, $68.00 P: 9781442265240, $28.00 E: 9781442265257, $27.99 | 245pgs, 9x6 | C: 86 | $ 4,017 P: 1567 | $29,800 E: 303 | $ 5,079 |
| Luttrell/ Millennial Mindset | April 2016 | C: 9781442245174, $36.00 E: 9781442245181, $35.99 | ||
| Luttrell et al/ Brew Your Own Business | November 2017 | C: 9781442266827, $32.00 E: 9781442266834, $31.99 |
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| Blakeman Integrated Marketing Communication 2e [TX1] | July 2014 338 pp. | C: 978-1-4422-2121-5, $99.00 P: 978-1-4422-2122-2, $52.00 E: 978-1-4422-2123-9, $49.99 | C: 115 P: 1,824 E: 369 Exam: 303 | C: $7.585 P: $68,885 E: $12,522 |
| Quesenberry Social Media Strategy [TX1] | Oct. 2015 256 pp. | C: 978-1-4422-5152-6, $100.00 P: 978-1-4422-5153-3, $50.00 E: 978-1-4422-5154-0, $49.99 | C: 44 P: 410 E: 16 Exam: 115 | C: $3,271 P: $15,390 E: $571 |
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| Applegate Strategic Copywriting 2e [TX1] | Nov. 2015 310 pp. | C: 978-1-4422-4407-8, $105.00 P: 978-1-4422-4408-5, $48.00 E: 978-1-4422-4409-2, $47.99 | C: 12 P: 93 E: 5 Exam: 114 | C: $903 P: $3,244 E: $332 |
| Collste Ethics and Communication [TX1] | RLI July 2016 224 pp. | C: 978-1-78348-597-0, $120 P: 978-1-78348-598-7, $39.95 E: 978-1-78348-599-4, $38.99 | NYP | |
| Gini & Marcoux The Ethics of Business: A Concise Introduction [TX1] | Oct. 2011 164 pp. | C: 978-0-7425-6161-8, $83.00 P: 978-0-7425-6162-5, $27.00 | C: 259 P: 1,337 Exam: 250 | C: $14,260 P: $25,680 |
| Richter & Burke Combating Corruption, Encouraging Ethics: A Practical Guide to Management Ethics 2e [TX1] | Feb. 2007 258 pp. | C: 9780742544505, $94.00 P: 9780742544512, $49.00 E: 9780742574137, $43.99 | C: 114 P: 2825 E: 8 Exam: 92 | C: $7,113 P: $79,323 E: 218 |
作者簡介
Regina Luttrell is assistant professor of social media and public relations at the S.I. Newhouse School of Public Communication at Syracuse University. Prior to entering the academy, she had a robust career in corporate public relations and marketing. She is the (co)author of the following books: Social Media: How to Engage, Share, and Connect, The Millennial Mindset: Unraveling Fact from Fiction, Public Relations Campaigns: An Integrated Approach, and The Agency Handbook.
Jamie Ward is assistant professor of public relations at Eastern Michigan University. Prior to entering academia, she spent more than a decade in the nonprofit field working to help nonprofit organizations advance their causes through strategic public relations. Ward is author of Veteran Friendships Across Lifetimes: Brothers and Sisters in Arms.
Jamie Ward is assistant professor of public relations at Eastern Michigan University. Prior to entering academia, she spent more than a decade in the nonprofit field working to help nonprofit organizations advance their causes through strategic public relations. Ward is author of Veteran Friendships Across Lifetimes: Brothers and Sisters in Arms.
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