Tourism: The Business of Hospitality and Travel (GE)

TOP
5
0
12/26年度盤點作業,門市店休一天,網路書店將暫停出貨,12/27將恢復正常營業,造成不便敬請見諒
Tourism: The Business of Hospitality and Travel (GE)
95折

Tourism: The Business of Hospitality and Travel (GE)

商品資訊

定價
:NT$ 1380 元
優惠價
951311
無庫存,下單後進貨(採購期約4~10個工作天)
下單可得紅利積點:39 點
商品簡介
作者簡介
目次
相關商品

商品簡介

The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e , the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective―examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

作者簡介

作者:Roy A. Cook

現職:Fort Lewis College



作者:Cathy H.C. Hsu

現職:The Hong Kong Polytechnic University



作者:Lorraine L. Taylor

現職:Fort Lewis College

目次

PART I: THE TRAVELING PUBLIC AND TOURISM PROMOTERS
Ch 1 Introducing the World's Largest Industry, Tourism
Ch 2 Marketing to the Traveling Public
Ch 3 Delivering Quality Tourism Services
Ch 4 Bringing Travelers and Tourism Service Suppliers Together
Ch 5 Capturing Technology’s Competitive Advantages

PART II: TOURISM SERVICE SUPPLIERS
Ch 6 Transportation
Ch 7 Accommodations
Ch 8 Food and Beverage
Ch 9 Attractions and Entertainment
Ch10 Destinations

PART III: THE TOURISM ENVIRONMENT
Ch11 Economic and Political Impacts of Tourism
Ch12 Environmental and Social/Cultural Impacts of Tourism
Ch13 Sustaining Tourism's Benefits
Ch14 The Future of Tourism

購物須知

為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。

若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。

優惠價:95 1311
無庫存,下單後進貨
(採購期約4~10個工作天)

暢銷榜

客服中心

收藏

會員專區