Growing Business Innovation ― A Guide for Aspiring Growth Businesses

Innovation is the lifeblood of growing businesses. It takes many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets. The end product of innovation is intellectual property (IP), which can be packaged with copyright, registered with a unique trademark, and then patented. The aim of this book is to take directors and corporate officers of success-driven businesses with defined innovation objectives from research to marketable product, to creating, managing, and onwards to marketing and monetization of their innovation’s IP.

Jonathan Reuvid was an economist with the French national oil company, CFP, and later Director of European Operations for a U.S. Fortune 500 manufacturing multinational before embarking on a second career in publishing.