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2025新年快樂!買書領券省荷包
The Routledge Companion to Innovation Management
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The Routledge Companion to Innovation Management

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:NT$ 3299 元
無庫存,下單後進貨(到貨天數約45-60天)
下單可得紅利積點:98 點
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Innovation contributes to corporate competitiveness, economic performance and environmental sustainability. In the Internet era, innovation intelligence is transferred across borders and languages at an unprecedented rate, yet the ability to benefit from it seems to become more divergent among different corporations and countries. How much an organization can benefit from innovation largely depends on how well innovation is managed in it.

Thus, there is a discernible increase in interest in the study of innovation management. This handbook provides a comprehensive guide to this subject. The handbook introduces the basic framework of innovation and innovation management.

It also presents innovation management from the perspectives of strategy, organization and resource, as well as institution and culture. The book's comprehensive coverage on all areas of innovation management makes this a very useful reference for anyone interested in the subject.

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定價:100 3299
無庫存,下單後進貨
(到貨天數約45-60天)

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