Strategic Management: An Integrated Approach: Theory and Cases (Asia Edition)
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Strategic Management: An Integrated Approach: Theory and Cases (Asia Edition)
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Strategic Management: An Integrated Approach: Theory and Cases (Asia Edition)

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This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 14th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Alibaba, Google, Microsoft, Boeing, Ikea, Zeta Energy, and many others. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.

 

作者簡介

作者簡介

 

Charles W. L. Hill

現職

University of Washington-Foster School of Business

Melissa A. Schilling

現職

New York University-Stern School of Business

 

目次

PART I: INTRODUCTION TO STRATEGIC MANAGEMENT

Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis



PART II: EXTERNAL AND INTERNAL ANALYSIS

Ch 2 External Analysis: The Identification of Opportunities and Threats

Ch 3 Internal Analysis: Resources and Competitive Advantage



PART III: STRATEGIES

Ch 4 Business-Level Strategy

Ch 5 Building Competitive Advantage and Executing Business-Level Strategy Through Functional Strategy

Ch 6 Business-Level Strategy and the Industry Environment

Ch 7 Strategy and Technology

Ch 8 Strategy in the Global Environment

Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing

Ch10 Corporate-Level Strategy: Related and Unrelated Diversification



PART IV: IMPLEMENTING STRATEGY

Ch11 Corporate Governance, Social Responsibility and Ethics

Ch12 Implementing Strategy Through Organization



PART V: Cases in Strategic Management

 

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