Customer Relationship Management
Fairness in Search Systems
波特萊爾大遇險1~4集套書(共四冊)

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Customer Relationship Management
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Customer Relationship Management

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:NT$ 4320 元
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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Delve into the transformative world of Customer Relationship Management (CRM) with renowned marketing expert V. Kumar. This comprehensive guide offers a fresh perspective on CRM, focusing on strategic, data-driven approaches to building lasting customer relationships and driving sustainable growth. From segmenting valuable customers to implementing effective CRM practices, Kumar presents actionable insights for enhancing customer retention, satisfaction, and lifetime value.

Through case studies, real-world examples, and research-based frameworks, readers gain a deep understanding of how to tailor CRM strategies to align with evolving customer expectations and market dynamics. Ideal for business students, managers, and CRM professionals, this book provides the essential tools to optimize customer engagement, predict customer behavior, and leverage CRM technology to maintain a competitive edge. Unlock the potential of CRM to revolutionize your approach to customer management and strengthen brand loyalty in an increasingly digital and customer-centric marketplace.

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定價:100 4320
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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