Marketing Research: New Methodology
商品資訊
ISBN13:9781636513157
出版社:VIBRANT PUBL
作者:V. Kumar
出版日:2024/11/15
裝訂:平裝
商品簡介
Marketing Research: New Methodology by V. Kumar offers an innovative look at advanced research techniques, equipping readers with cutting-edge methods for real-world marketing insights. This book delves into modern approaches like machine learning applications, data mining, and real-time analytics that redefine traditional marketing research.
V. Kumar expertly unpacks the impact of AI and big data on customer behavior prediction, segmentation, and forecasting, helping marketers and researchers build data-driven strategies with accuracy. Case studies and applied examples illuminate the effectiveness of these new methodologies, showing readers how to implement them in a fast-paced market environment. This book is ideal for students, researchers, and professionals seeking to adopt contemporary research methods and gain an edge in a rapidly evolving marketing landscape.
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