The Dakota Way: Time-Tested Principles That Will Turn You Into a World-Class Fundraiser
商品資訊
ISBN13:9781544547091
出版社:LIONCREST PUB
作者:Gui Costin
出版日:2025/02/11
裝訂:平裝
規格:20.3cm*12.7cm*0.4cm (高/寬/厚)
商品簡介
Eighteen months. That's all you have. If you are in investment sales, that's how long you have to build a pipeline and start raising money. Or else. The problem? Most investment firms don't provide the tools and training for their fundraisers. Why? Because the majority of fundraisers learned from watching others and considered that ""training."" The net result? High turnover and unhappy careers.
Fortunately, there's a better way. Dakota is a multibillion-dollar fundraising organization that has perfected the four principles of investment sales success: set proper expectations, know who to call on, know what to say, and build a killer follow-up system. These four principles, when applied consistently, lead to outstanding results.
Whether you're an investment salesperson and want to exponentially increase your effectiveness by learning the proper way to work or an executive who's tired of the rampant turnover that plagues most firms, The Dakota Way proves that you don't have to be born with anything special to be great at investment sales. You just need the right training-and a proven process to follow.
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