It used to be only dotcom start-ups lacked workable business models. But now the ubiquity of cheap communications and computing is deeply wounding business models across the board. Combined with rap
Grid computing is applying the resources of many computers in a network to a single problem at the same timeGrid computing appears to be a promising trend for three reasons:(1) Its ability to make mor
Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, an
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy,
The Jewish people have special concerns, approaches, and attitudes about health and wellness, due in part to certain illnesses known as “Jewish genetic diseases,” such as Tay-Sachs, Nieman
In the information age, intellectual property rights such as patents, copyrights, and trademarks are among companies' most valuable assets. Today, managers and investors in a wide variety of industrie
Berman and Evans' strategic approach and emphasis on decision-making have made this text a best seller edition after edition. Key retail management concepts are reinforced with up-to-the-minute real-w
Recognizing the inherent tensions and contradictions that result from managing people in organizations, Human Resource Management in Public Service: Paradoxes, Processes, and Problems offers
ABOUT THE BOOK Death is often encountered in English courses—Hamlet's death, celebrity death, death from the terrorist attacks on 9/11—but students rarely have the opportunity to write about their own
