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●本書旨在探討國際企業如何在全球發展，內容從全球化、政治經濟、文化差異、倫理道德、國際貿易、海外直接投資、區域經濟、國際企業策略、企業結構、進入策略等皆有所包含，本書將有助於讀者熟悉國際企業的內涵。 ●本書將與國際企業有關的理論納入書中，以簡潔的方式呈現，讓讀者易於研讀與了解。 ●每一章節開頭與結尾皆有與國際企業相關的案例，有助於讀者了解該章節的內容，並增進學習與討論的效果。 ●本書在「管理

Market-defining since it was first introduced, International Business 9e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill d

This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. The loose-leaf is al

Global Business Today is the proven choice for any international business course. It brings together the insights of now a team of practitioners, scholars, and award-winning instructors to present a c

This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate

This version of the text is comprised of a high-quality case study program contains 31 cases covering small, medium, and large companies of varying backgrounds. The cases selected for this edition wil

This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate

ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core conc

This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 14th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Alibaba, Google, Microsoft, Boeing

Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W. L. Hill, sets the standard, and is the proven choice for International Business. Hill

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This edition introduces today's accumulated knowledge of strategic management scholarship in a way that is extremely accessible to students with engaging, cutting-edge research and 31 short and long c

This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill, Gareth Jones, and Melissa

■一本為了廿一世紀而寫的書 本書不以改革的觀點加以改變，而是採取演進的看法加以呈現管理的四大觀點：規劃、組織、領導及控制。 ■簡潔：專注於重要的主題 本書沒有管理歷史的章節，而改以討論本書各主題的發展歷史，我們亦避免在其它教科書會出現例如創業、資訊系統等的特殊主題。 ■可閱讀性：有趣且平易近人 透過故事及最新、有趣的實際案例向學生介紹各種管理概念。我們是說故事的人，且相信本書的各種故事及