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作者:Kapferer  出版社:機械工業出版社  出版日:2014/01/01 裝訂:精裝
奢侈品不是完美,而是動人,視顧客的夢想為永恒追求。這部闡述奢侈品品牌的經典之作,與奢侈品本身一樣,是一件世間稀缺的珍品。它出自兩位奢侈品界的世界級專家之手,一位曾擔任數家著名的頂級奢侈品公司的首席執行官和首席運營官,另一位是奢侈品學術研究的前沿學者和頂級品牌的戰略顧問。這兩位專家都擁有奢侈品行業豐富的從業經驗,他們專長互補,為讀者揭橥奢侈品風靡全球的所有秘密,為什麼奢侈品讓你如此著迷?讀完本書你自
缺貨無法訂購
作者:KAPFERER  出版社:JOHN WILEY & SONS;LTD  出版日:2013/10/14 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
作者:Bruce Kapferer  出版社:Berghahn Books  出版日:2011/12/15 裝訂:平裝
Kapferer (anthropology, U. of Bergen, Norway) argues that nationalist ideology can distort and skew what are otherwise diverse sociocultural possibilities in potentially disastrous directions for huma
無庫存,下單後進貨(到貨天數約30-45天)
定價:2097 元, 優惠價:1 2097
作者:Bruce Kapferer  出版社:Univ of Chicago Pr  出版日:1997/10/15 裝訂:精裝
Sorcery has long been associated with the "dark side" of human development. Along with magic and witchcraft, it is assumed to be irrational and antithetical to modern thought. But inThe Feas
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02-25006600[分機130、131]。
The Feast of the Sorcerer ― Practices of Consciousness and Power
90折
作者:Bruce Kapferer  出版社:Univ of Chicago Pr  出版日:1997/10/15 裝訂:平裝
Sorcery has long been associated with the "dark side" of human development. Along with magic and witchcraft, it is assumed to be irrational and antithetical to modern thought. But in The Feast of the
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定價:2128 元, 優惠價:9 1915
作者:Bruce Kapferer  出版社:Berghahn Books  出版日:2004/10/01 裝訂:平裝
The very institution of the state is widely conceived of as inseparable from war. If it constitutes peace within the borders or order of its sovereignty, this very peace may be the condition for its p
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定價:897 元, 優惠價:1 897
The Mystery of Dark Matter: In Search of the Invisible
滿額折
作者:Wolfgang Kapferer  出版社:Springer Nature  出版日:2020/12/13 裝訂:平裝
無庫存,下單後進貨(到貨天數約30-45天)
定價:1140 元, 優惠價:1 1140
Über, unter, zwischen & jenseits: der Plattform
滿額折
作者:Marco Kapferer  出版社:Lightning Source Inc  出版日:2023/09/07 裝訂:平裝
無庫存,下單後進貨(到貨天數約30-45天)
定價:774 元, 優惠價:1 774
2001 and Counting ─ Kubrick, Nietzsche, and Anthropology
滿額折
作者:Bruce Kapferer  出版社:Univ of Chicago Pr  出版日:2014/02/15 裝訂:平裝
In this pamphlet, the renowned anthropologist Bruce Kapferer revists Stanley Kubrick’s classic film, 2001: A Space Odyssey, making the case for the continued relevance of its mythic force. Hailed in i
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定價:583 元, 優惠價:1 583
作者:Bruce Kapferer  出版社:Routledge  出版日:2021/03/31 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
90折
作者:Jean-Noel Kapferer  出版社:Kogan Page Ltd  出版日:2008/03/01 裝訂:平裝
This comprehensive reference covers theory and example cases from around the world, for senior strategists, positioning professionals, and postgraduate students. Examples are from consumer goods, comm
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定價:2660 元, 優惠價:9 2394
作者:Bruce Kapferer (EDT)  出版社:Berghahn Books  出版日:2003/02/01 裝訂:平裝
This book seeks a reconsideration of the phenomenon of sorcery and related categories. The contributors to the volume explore the different perspectives on human sociality and social and political con
無庫存,下單後進貨(到貨天數約30-45天)
定價:2097 元, 優惠價:1 2097
作者:Judith Kapferer (EDT)  出版社:Berghahn Books  出版日:2012/04/30 裝訂:平裝
Kapferer (sociology, U. of Bergen, Norway) presents eight papers that explore the aesthetics of power as it manifests in public space from anthropological, sociological, and socio-cultural perspective
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定價:1797 元, 優惠價:1 1797
The New Strategic Brand Management ─ Advanced Insights and Strategic Thinking
90折
作者:Jean-Noel Kapferer  出版社:Kogan Page Ltd  出版日:2012/02/15 裝訂:平裝
"Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning pr
無庫存,下單後進貨(到貨天數約30-45天)
定價:2660 元, 優惠價:9 2394
作者:Bruce Kapferer (EDT)  出版社:Berghahn Books  出版日:2006/01/15 裝訂:平裝
As corporate practices are becoming more fused with state processes, the state itself is increasingly taking on a corporate structure, as well as a more overt oligarchic character. Evidence of this ca
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定價:897 元, 優惠價:1 897
作者:Sieglinde Kapferer(EDI)  出版社:Bohlau Verlag  出版日:2023/10/09 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
作者:Jean-Noel Kapferer  出版社:Transaction Pub  出版日:2013/04/10 裝訂:平裝
Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputati
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定價:3417 元, 優惠價:1 3417
作者:Bruce Kapferer (EDT)  出版社:Berghahn Books  出版日:2005/10/31 裝訂:平裝
The powerful individualist and subjectivist turn in anthropology - a turn that cannot be easily separated from larger political processes of neo-liberalism and neo-conservatism - is one factor resulti
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定價:897 元, 優惠價:1 897
作者:Judith Kapferer (EDT)  出版社:Berghahn Books  出版日:2008/08/15 裝訂:平裝
Ten international academics and independent scholars contribute ten chapters to a text based on discussions and presentations made at a September 2005 workshop held at the U. of Bergen. Parts of the t
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定價:1797 元, 優惠價:1 1797
Kapferer on Luxury ― How Luxury Brands Can Grow Yet Remain Rare
90折
作者:Jean-no螔 Kapferer  出版社:Kogan Page Ltd  出版日:2015/03/28 裝訂:平裝
Kapferer, a researcher and specialist in luxury and its brands, considers the challenge of major luxury brands to pursue growth yet retain their rarity and exclusivity. He analyzes the current “artifi
無庫存,下單後進貨(到貨天數約30-45天)
定價:1634 元, 優惠價:9 1471
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