‧Current thoughts and concepts in marketing strategy formulation, based on constructs that have taken place in the field ‧Incorporation of global focus throughout the book ‧Discussion of problems and
How to use the Design Thinking Tools A practical guide to make innovation happen The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on
本書主要的特色有：層次性。本書的撰寫整體架構是由外（外部環境）而內（組織內部環境），由小（功能層次）而大（公司層次）。使讀者能夠循序漸進掌握策略管理的整體觀念，見木又見林。新穎性。本書參考了最新版美國暢銷「策略管理」教科書（如Pitts and Lai、Wheelen and Hunger、Hill and Jones、Bourgeois, Duhaime and Stimpert）的精華，當代有
