The New York Times/USA Today bestselling guide has been updated with brand-new tactics, platforms, case studies, and statisticsMore than 3 billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. This new edition of the classic guide to building your brand and attracting loyal customers through smart, savvy social media engagement has new case studies that demonstrate the latest best practices; critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insight into existing platforms/content, including Instagram and Facebook stories.
Hundreds of thousands of small business owners are tossing and turning at night, trying to figure out how to attract more customers. They need to know how to sell, both individually and through their
Deliver Valuable Service to a New World of CustomersAs the economy globalizes, customers are becoming more and more diverse making your job harder than ever. Regardless of differences in values, age,
The classic customer service book with over half a million copies sold, now updated! With so many choices available to them, today's customers are smarter and more demanding than ever befo
《地下鐵路》作者Colson Whitehead獻給美國哈林區的情書。Ray是個勤奮的家具銷售員，擁有美滿的家庭，但艱苦的生活讓他不得已參與搶劫、倒賣贓物，從此開始過著雙面人生。From two-time Pulitzer Prize-winning author Colson Whitehead, a gloriously entertaining novel of heists, shakedowns, and rip-offs set in Harlem in the 1960s."Ray Carney was only slightly bent when it came to being crooked . . ."To his customers and neighbors on 125th street, Carney is an upstanding salesman of reasonably priced furniture, making a decent life for himself and his family. He and his wife Elizabeth are expecting their second child, and if her parents on Striver's Row don't approve of him or their cramped apartment across from the subway tracks, it's still home. Few people know he descends from a line of uptown hoods and crooks, and that his façade of normalcy has more than a few cracks in it. Cracks that are getting bigger all the time. Cash is tight, especially with all those installment-plan sofas, so if his cousin Freddie occasionally drops off the odd ring or necklace, Ray doesn't
A mysterious cook whips up midnight meals for fellow night owls in a lavish lunch cart while a hungry mouse looks on in this atmospheric picture book inspired by the forerunner of food trucks and diners. A delectable picture book inspired by forerunners of food truck, for fans of The Night Gardener. Noses sniff the air as mouthwatering smells waft down city streets, luring growling bellies to the Night Owl. Inside this elegant, horse-drawn establishment, a feathery cook works the grill, serving up tasty dishes for shift-workers and operagoers alike: a mince pie for Fox, a ham sandwich for Badger and puddings for little Possums. Mouse, a poor street sweeper, watches as the line of customers swells, ever hopeful that someone will drop a morsel of food -- but Owl's cooking is far too delicious for more than a crumb to be found. As the evening's service winds down, weary Owl spots trembling Mouse. Has he found his own night lunch, or will he invite this small sweeper inside for a midnight
This book is for everyone who needs to write copy that sells – including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential
This book is for everyone who needs to write copy that sells – including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential
In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or eve
If you're just starting out in business, or are a seasoned entrepreneur, business owner or marketing professional, “Buying Customers” will give you new insights and inspiration to boost your efforts i
Internet Marketing Start to Finish A breakthrough system for attracting more customers on the Internet Internet marketing is the fastest, most efficient way to attract profitable new customers—
