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商品類型
繁體書 （1）
原文書 （44）
商品狀況
可訂購商品 （45）
庫存狀況
無庫存 （45）
商品定價
$800以上 （45）
出版日期
2018~2019 （25）
2016~2017 （20）
裝訂方式
精裝 （45）
作者
Ayantunji Gbadamosi (EDT) （2）
Mehdi Khosrow-Pour (EDT) （2）
Amir Ekhlassi/ Mahdi Nikejhad Moghadam/ Amir Mohammad Adibi （1）
Anurag Singh (EDT)/ Punita Duhan (EDT) （1）
Carlton Brown (EDT)/ Uzoechi Nwagbara (EDT) （1）
Cecilia Silvestri (EDT)/ Michela Piccarozzi (EDT)/ Barbara Aquilani (EDT) （1）
Cheng Lu Wang (EDT) （1）
David J. Burns (EDT) （1）
Dhiraj Jain (EDT)/ Adya Sharma (EDT) （1）
Diana Bogueva/ Dora Marinova/ Talia Raphaely （1）
Dora Sim髊s (EDT)/ Belem Barbosa (EDT)/ Sandra Filipe (EDT) （1）
Elena Veselinova/ Marija Gogova Samonikov （1）
Fabio Musso (EDT)/ Elena Druica (EDT) （1）
Fabrizio Mosca (EDT)/ Rosalia Gallo (EDT) （1）
Giuseppe Pedeliento （1）
Gordon Bowen (EDT)/ Wilson Ozuem (EDT) （1）
Hans Ruediger Kaufmann (EDT)/ Mohammad Fateh Ali Khan Panni (EDT) （1）
Hans Ruediger Kaufmann/ Agapi Manarioti （1）
Jan Kreft (EDT)/ Sylwia Kuczamer-klopotowska (EDT)/ Anna Kalinowska-zeleznik (EDT) （1）
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Business Science Reference （45）

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共45筆商品，1/3頁
Socio-economic Perspectives on Consumer Engagement and Buying Behavior
1.

Socio-economic Perspectives on Consumer Engagement and Buying Behavior

作者：Hans Ruediger Kaufmann (EDT); Mohammad Fateh Ali Khan Panni (EDT)  出版社：Business Science Reference  出版日：2017/01/18 裝訂：精裝
This collection of socioeconomic perspectives on buying behavior consists mostly of previously published IGI Global chapters, but also include two new ones on a microeconomic contest and a new one
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
無法訂購
Promotional Strategies and New Service Opportunities in Emerging Economies
2.

Promotional Strategies and New Service Opportunities in Emerging Economies

作者：Vipin Nadda (EDT); Sumesh Dadwal (EDT); Roya Rahimi (EDT)  出版社：Business Science Reference  出版日：2017/01/10 裝訂：精裝
Editors Nadda, Dadwal, and Rahimi present readers with a collection of professional and research perspectives on various opportunities for service sector entrepreneurship in emerging economies thro
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02-25006600[分機130、131]。
無法訂購
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
3.

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

作者：Norazah Mohd Suki (EDT)  出版社：Business Science Reference  出版日：2016/07/22 裝訂：精裝
In this book, editor Norazah Mohd Suki presents readers with a collection of academic and professional perspectives on consumer psychology, marketing, and effective retail practices to drive both onli
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02-25006600[分機130、131]。
無法訂購
Building Brand Equity and Consumer Trust Through Radical Transparency Practices
4.

Building Brand Equity and Consumer Trust Through Radical Transparency Practices

作者：Elena Veselinova; Marija Gogova Samonikov  出版社：Business Science Reference  出版日：2017/08/31 裝訂：精裝
"This book focuses on the importance of brand equity for long-term companies profitability, taking into account the complexity of the environment as a resultant factor that increasingly complicates th
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
無法訂購
Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
5.

Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession

作者：Margarida M. Pinheiro (EDT); Ana Estima (EDT); Susana Marques (EDT)  出版社：Business Science Reference  出版日：2018/11/01 裝訂：精裝
"This book focuses on the relationship between marketing education and marketing profession and the intersection between different stakeholders. It contains empirical, conceptual and theoretical contr
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
無法訂購
Encouraging Participative Consumerism Through Evolutionary Digital Marketing ― Emerging Research and Opportunities
6.

Encouraging Participative Consumerism Through Evolutionary Digital Marketing ― Emerging Research and Opportunities

作者：Hans Ruediger Kaufmann; Agapi Manarioti  出版社：Business Science Reference  出版日：2017/06/30 裝訂：精裝
"This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on socia
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
無法訂購
Application of Gaming in New Media Marketing
7.

Application of Gaming in New Media Marketing

作者：Pratika Mishra (EDT); Swati Oberoi Dham (EDT)  出版社：Business Science Reference  出版日：2018/09/07 裝訂：精裝
"This book captures various aspects of gaming and innovation that is facilitated and can be further improvised by digital innovation. It emphasizes upon areas such as the meaning and relevance of adve
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
無法訂購
Smart Marketing With the Internet of Things
8.

Smart Marketing With the Internet of Things

作者：Dora Sim髊s (EDT); Belem Barbosa (EDT); Sandra Filipe (EDT)  出版社：Business Science Reference  出版日：2018/06/21 裝訂：精裝
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
無法訂購
Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society
9.

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

作者：David J. Burns (EDT)  出版社：Business Science Reference  出版日：2018/09/20 裝訂：精裝
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
無法訂購
Strategic Perspectives in Destination Marketing
10.

Strategic Perspectives in Destination Marketing

作者：Mark Anthony Camilleri (EDT)  出版社：Business Science Reference  出版日：2018/08/17 裝訂：精裝
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02-25006600[分機130、131]。
無法訂購
Corporate Social Responsibility and Strategic Market Positioning for Organizational Success
11.

Corporate Social Responsibility and Strategic Market Positioning for Organizational Success

作者：Carlton Brown (EDT); Uzoechi Nwagbara (EDT)  出版社：Business Science Reference  出版日：2018/06/21 裝訂：精裝
"This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales p
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
無法訂購
Global Marketing Strategies for the Promotion of Luxury Goods
12.

Global Marketing Strategies for the Promotion of Luxury Goods

作者：Fabrizio Mosca (EDT); Rosalia Gallo (EDT)  出版社：Business Science Reference  出版日：2016/03/31 裝訂：精裝
Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to gr
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
無法訂購
Managing Public Relations and Brand Image Through Social Media
13.

Managing Public Relations and Brand Image Through Social Media

作者：Anurag Singh (EDT); Punita Duhan (EDT)  出版社：Business Science Reference  出版日：2016/05/16 裝訂：精裝
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
無法訂購
Strategic Marketing Management and Tactics in the Service Industry
14.

Strategic Marketing Management and Tactics in the Service Industry

作者：Tulika Sood  出版社：Business Science Reference  出版日：2017/03/20 裝訂：精裝
"This book focuses on knowledge needed to implement service strategies for competitive advantage across industries. Each of the topics covered in the book represents a pivotal content for tomorrow's b
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
無法訂購
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
15.

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

作者：Sumesh Singh Dadwal (EDT)  出版社：Business Science Reference  出版日：2019/11/15 裝訂：精裝
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
無法訂購
Building Brand Identity in the Age of Social Media ― Emerging Research and Opportunities
16.

Building Brand Identity in the Age of Social Media ― Emerging Research and Opportunities

作者：Amir Ekhlassi; Mahdi Nikejhad Moghadam; Amir Mohammad Adibi  出版社：Business Science Reference  出版日：2017/12/27 裝訂：精裝
"This book describes the concept of brand identity; examines managing brands by using social media; introduces brand building strategies in social media; explains creative strategy and the importance
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
無法訂購
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
17.

Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

作者：Fabio Musso (EDT); Elena Druica (EDT)  出版社：Business Science Reference  出版日：2019/10/11 裝訂：精裝
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
無法訂購
Analyzing Attachment and Consumers' Emotions ― Emerging Research and Opportunities
18.

Analyzing Attachment and Consumers' Emotions ― Emerging Research and Opportunities

作者：Giuseppe Pedeliento  出版社：Business Science Reference  出版日：2018/01/11 裝訂：精裝
"This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
無法訂購
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement ― Emerging Research and Opportunities
19.

Neuromarketing and Big Data Analytics for Strategic Consumer Engagement ― Emerging Research and Opportunities

作者：Joana Coutinho De Sousa  出版社：Business Science Reference  出版日：2017/12/06 裝訂：精裝
"This book discusses what is the neuromarketing, which are the currently state-of-the art both in terms of models and technology, and also to presenting the main technology issues in neuromarketing, d
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
無法訂購
Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies
20.

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

作者：Mehdi Khosrow-Pour (EDT)  出版社：Business Science Reference  出版日：2019/06/14 裝訂：精裝
若需訂購本書，請電洽客服
02-25006600[分機130、131]。
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