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Get the essential guide to making your events extraordinary! Event planners need professional-caliber information that explains how to decorate a venue for a special event - from assessing the client
Applies generally accepted project management tools to corporate event planning. Offers unique, focused coverage dedicated completely to corporate events. Includes case studies from North and South
A modern, completely updated guide to effective event marketingAs the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strateg
The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable prop