Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores
The How to Pass series of books aims to prepare candidates for the London Chamber of Commerce and Industry Examinations Board (LCCIEB) examinations. Each book in the series: ‧ is wr
In this exciting follow-up to their successful The Internet Report, Wall Street’s Mary Meeker and the technology team at Morgan Stanley offer a groundbreaking look at the hot new world of advertising
From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.In this
在如此大量資訊不斷衝擊消費者的現在，產品廣告如果只是單純的闡述商品本身特性與功能，讀者根本不會留下任何印象，也無法產生購買慾望，這樣就失去了廣告剌激消費的功能，只是白白的浪費了宣傳成本。 《CAPTURE THE BEST ADVERTISING》是一本收錄全球 500 家頂尖創意廣告公司的最新作品，書中除了平面廣告外，還附上收錄了五十多組的影片廣告光碟，每一則廣告不只是給消費者留下深刻的印象，
