Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores
The How to Pass series of books aims to prepare candidates for the London Chamber of Commerce and Industry Examinations Board (LCCIEB) examinations. Each book in the series: ‧ is wr
In this exciting follow-up to their successful The Internet Report, Wall Street’s Mary Meeker and the technology team at Morgan Stanley offer a groundbreaking look at the hot new world of advertising
From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.In this
